From First Class to Coach
SPEAKER: Thomas Bade (CEO and founder of the Institute for Universal Design in Munich)







SPEAKER: Thomas Bade (CEO and founder of the Institute for Universal Design in Munich)







You Won’t Believe This Is in Seoul, Haneulhaneul & Welcome Pavilion
Hello! I’m Lia, and I’ve just joined as a supporter for the 2025 Seoul Design International Forum! Have you ever thought about how public design impacts our daily lives? In fact, public design goes far beyond simply creating a visually pleasing city. It plays a vital role in improving quality of life, strengthening community safety, and revitalizing local economies and culture.
UD (Universal Design) in the Everyday Life of Citizens
How does universal design exist in everyday life - our home life, our daily life and our daily routines? 1. Everyday universal design for our family #1 “An 87-year-old mother, who is physically disabled and unable to go outside without support, often sits in the living room and looks out the window or holds onto the window sill of the veranda and watches people passing outside the apartment window. Recently, her hearing has deteriorated and she can't hear the doorbell very well, so she is afraid that she won't be able to hear when her children call.” Through consideration for the underprivileged and the coming of the aging society, universal design has already become commonplace in developed countries. Although there is a difference in degree, signs of hearing, visual, and physical disabilities appear together in the process of human aging. Although it is a very natural process, it is bound to lead to experiences that cause inconvenience in daily life, which makes us realize how important and useful universal design is for all of us, and why it should become commonplace in our daily lives.
Diffusion of Universal Design Culture: Seoul Universal Design Award
The SMG was the first public institution to promote industries related to universal design by establishing the Seoul Universal Design Award (SUDA) and holding its first public contest in 2021.
Absolute Value of Design and Innovation – Thinking Beyond Competitiveness
Previous design innovation aimed at gaining a competitive edge, but today’s design innovation in products, services, or policies raises the necessity of absolute values. In order to establish “good brands,” companies and institutions should bear in mind that unlike the past, it is hard to build trust when there is no originality as distribution channels of content diversify, resulting in intensifying competition. Customers can now compare and analyze various brands thanks to increasing data and diversified channels conveying such information. In other words, creating innovative momentum or developing brands using previous method is no longer effective. As customers today access numerous contents, unforgettable consumer experiences can only be made through a new dimension of challenges; hence, the need for absolute innovation. Companies mainly consider “the targets to connect their products, services, and policies with” for absolute innovation. Still, the most significant thing is to understand the core value of services, products, and policies which have strong chemistry with customers based on understanding the momentum of customers.Going Public
`The title of my presentation today is Going Public. This is an expression that is used in the financial industry. It is mentioned when a private company goes public after having attracted funding from the outside. The responsibility of the company grows when it gets listed. Against this backdrop, I would like to apply this to the city and humanizing city. Change in the mindset about the city I think of the change in the mindset about the city as ‘defining’. Going public is also related to creating a city for public interest. We learned a lot about social distancing during the pandemic period. We have returned to our normal lives and we are in the process of adapting to the social interactions once again. We are also actively interacting with the city again. Such interactions are always monitored, modeled and are being relayed. Technology is advancing at an unprecedented pace. In addition to the socio-economic challenges that are deeply rooted, climate change that could not be seen in the past is having a massive impact on the city. In particular, climate disaster is observed more frequently. Examples being record level heat waves and the rise in sea level and so forth.
Memories are Designed by Experiencing Places
Korean has entered an aged society in 2017. Korea is estimated to become a super-aged society, defined as a society where over 20% of the population are seniors 65 years or above, in 2025. The city of Seoul is where population aging occurs at the fastest rate, with the aging index having increased rapidly by about 127.3% in the last ten years. Dementia is the most common disease in the elderly population, which is increasing at a fast rate. What would be necessary to prevent dementia, a disease that gives pain and burden to patients, their family members, and even society?
Seoul Design International Forum 2022
Based on the vision to “Create Value through Design,” the Seoul Metropolitan Government implements its various design policies ranging from the macro plans for landscape to the micro plans for service improvement. To ensure that citizens can fully savor the attractiveness of natural environment and spaces across the city and enjoy thoughtful care and respect, the role of design in the future society will be even greater. This forum held with the theme, “DESIGN x Seoul : How Does Design Enrich Our Future,” will learn how design serves as an engine for enhancing values of cities through various examples of cities. Also, it will review how citizens in those cities enjoy these value.
Universal Design Development Direction
Jongno Welfare Center for the Disabled opened in June 2012 and the building has four stories. The cneter has a higher proportion of the deaf and visually impaired users than other welfare centers, as the 100-year-old Seoul National Blind School and the Seoul National Agricultural School are right next to it. In addition, according to the user distribution survey in 2013 showed that users were distributed evenly from children to adults. In this discussion, the six construction guidelines for welfare centers are explained, and you can see how carefully they thought about them.Enjoying Hangang Park with a light, breezy hammock and a shaded chair
Hello! I'm *Chwieopppogaegi*, a supporter for the 2024 Seoul Design International Forum. In this post, I’d like to introduce the Ttukseom Hanul Hanul Hammock and shaded chairs. Have you heard of the Hanul Hanul Hammock? It’s part of a fun design space created by the Seoul Metropolitan Government, located in Ttukseom Hangang Park, which will be the venue for the Seoul International Garden Show 2024. This "Hanul Hanul" space was designed with fun design elements and offers a unique resting area. It uses the park’s landscape and net materials to create a hammock-style resting space. "Seoul's Fun Design" aims to bring new discoveries, joyful communication, and sensory enjoyment to citizens' daily lives, making the city more vibrant and attractive by providing fresh and engaging experiences.[Session 1] Invisible Landmark
[Chris van Duijn] Returning from AI to Human Intelligence Good afternoon. After artificial intelligence, back to human intelligence. Feeling like going back in time a bit perhaps. It's a bit of a mashup of the last subject that Professor Dr. Zec kind of was talking about: existing and new. It's about the landmark that Craig explained in detail, but also, it's about human connection.
In the DDP where the Seoul Design International Forum was held, let's feel Seoul's own public design!!
The Seoul Design International Forum is held annually, and last year, the 2022 Seoul Design International Forum was held under the theme "DESIGN x Seoul: How Design Enrichs the Future." The SDIF Seoul Design International Forum offers insights on how various designs and designs can be combined with municipalities such as welfare, culture, and transportation to strategically promote collaboration within an organization and advance the overall level of service in a municipal administration.SEOUL DESIGN INTERNATIONAL FORUM 2021 ARCHIVE
This is the 2021 Seoul Design International Forum Archive Book.