From First Class to Coach
SPEAKER: Thomas Bade (CEO and founder of the Institute for Universal Design in Munich)






SPEAKER: Thomas Bade (CEO and founder of the Institute for Universal Design in Munich)
We Solve Problems Around Us on Our Own! (2)
When a case of a child abuse is reported, the abused child is separated from parents, needs to wait at a police precinct or police station to undergo an investigation and has to live in a child protection agency. During this process, the child feels uneasy and stressed by unfamiliar spaces and people. In addition, the child may feel the guilt of causing this situation by his or her own fault. “Hoya Toto” was devised as a solution to resolve the anxiety of abused children in the unfamiliar environment by forming a bond with police officers.Designing the resilient post-pandemic city
As the world, which has achieved rapid urbanization, is struggling to adapt to extreme weather and the corona crisis, the question of whether cities can ensure the safety and well-being of all citizens has been put to a critical test. In the midst of today's high-impact change, urban planners, architects, policy makers and public health professionals all face the challenge of making cities more resilient. What is the city's resilience? In a narrow sense, resilience refers to the ability to return to its original form after some negative event or influence, that is, to restore its original position or form. However, the resilience of cities means more of a role for them than being a healthier place for their citizens to live and work. Resilient cities must have the ability to anticipate the future and adjust health-related systems and designs accordingly. Therefore, when the term resilience is applied in terms of a healthy city, it can be seen that various aspects are accompanied.Urban, Design, and the Spread of Shared Values
Design is emerging as a crucial element in addressing the various challenges faced by modern cities. While design in the past primarily focused on products or visual aspects, contemporary urban design now deals with the architecture, transportation, environment, social issues, public facilities, and spaces of cities from a holistic perspective. This shift has significantly broadened the scope of design, positioning urban design as a central player in enhancing the functionality of cities and the quality of life for their citizens. As urban design evolves, the approaches to improving urban environments are diversifying. Examples such as Copenhagen's bicycle-friendly urban planning and Singapore's ecological urban development illustrate how urban design plays a vital role in boosting the health, convenience, and sustainability of cities. These cases powerfully demonstrate how urban design can contribute to creating healthy urban living environments. However, many issues still need to be addressed, including the design of urban and public spaces, sustainability, social inclusion, digitalization, and policy aspects.The Spirit of Success – Designing the Urban Quality of Life
Nowadays, almost 60 percent of the world's population already lives in cities. By 2050, it will be 75 percent. The city is considered as a model for success. Here, people have access to work, to knowledge, to supplies and to culture. At the same time, the city faces challenges in the 21st century: Sustainable cities between housing and space requirements and sustainable construction. Smart cities between digital services and surveillance. Attractive cities between too much tourism and creative industries. Mayor Oh Se-hoon's decision to apply for the title of “World Design Capital” and to actually be awarded this title in 2010 was an initial spark for Seoul City to be recognised internationally as a design city and a “creative hub”. In addition to an extensive programme in 2010, other important milestones were achieved, such as the construction of the Dongdaemun Design Plaza (DDP) in 2014. In his lecture, Prof. Dr. Peter Zec explains that the city can also be a model for success in the 21st century if it succeeds in raising the population's awareness of design and architecture and in placing Seoul City on the world map of the 25 most important creative metropolises.A city that everyone wants to visit and live in - Design Seoul 2.0
It is quite interesting that the English word ‘space’, which means ‘universe’, also means space. For a long time, philosophers have also interpreted the universe as one of ‘space.’ If the place commonly referred to as ‘space’ is not limited to places with physical walls or boundaries such as houses, schools, offices, and cafes, then ‘cities’ can also be seen as the space in which we live. In that respect, urban design is close to spatial design in a broad sense. Because we all live within the city, setting boundaries and stepping on the land. The appearance of various parts of the city is also the appearance of our space and the way we live.Impact Business Design for Social Ventures
Partner of starting social ventures, Sopoong When we face certain problems in our daily life or when social problems arise, the government solves them, or non-profit organizations and companies solve them. Someone has to pay attention to the problem and develop and disseminate a solution. Can the government do all this? Problems can be solved by institutions and policies, or they can be solved by products and services. It can be a public service, or it can be a product or service that needs to be paid for. I would like to think about the ‘company’, which is the entity that makes these products and services.SDIF 2024 Main Event <Reflections on Prof. Dr. Peter Zec's Keynote Speech>
Hello! I’m Seo balgeum, a supporter of the 2024 Seoul Design International Forum (SDIF). Have you heard of the Seoul Design International Forum? It’s an annual event hosted by the Seoul Metropolitan Government, dedicated to enhancing the quality of life for all citizens through thoughtful design policies. These efforts continuously shape both the present and future of Seoul. This year, SDIF 2024 was held at Art Hall 2 of the Dongdaemun Design Plaza (DDP) under the theme: “Designing the City of the Future.”Seoul Launches Unified Public Transportation Brand ‘GO SEOUL’ - Set to Become an Icon of the City
- Applicable to four modes of transportation covered by the Climate Companion Card: buses, subways, public bikes (Ddareungi), and Han River buses - ‘GO’ combined with the infinity symbol (∞) symbolizes the endlessly connected and evolving nature of Seoul’s transport - Expected to serve both as a symbol of convenience for citizens and a representative icon of the city, akin to the London Roundel - Mayor Oh: “GO SEOUL will play a key role in enhancing Seoul’s design-driven identity and global competitiveness.”Impact and evaluation in designing social innovation
What is the most important agenda in social innovation design? This island metaphor (image) is useful to think about designing. This metaphor helps us to pay attention to both the visible things at the surface, like design products, materials, methods and technologies, and also the invisible things under the water, like values, behaviours, mindsets and worldviews. Designing is a way to make what is invisible under the water, visible. For designing that pursues social outcomes, it is very important to pay attention to people’s values, behaviours, mindsets and worldviews under the water, and undertake designing that materalises what people regard as valuable outcomes for their social well-being. When designing social innovation, this also means listening to local communities and residents, and understanding what matters to them that may be invisible, under the water, and collaborating with them to materialize those values as outcome of designing. There are various tools, methods and approaches in design that are used to achieve those social outcomes together.How about a run after work? The Runner's Station inside Yeouinaru Station, a hot place for runners, is now open!
Hello! This is Seo ballgeum, the supporters of the 2024 Seoul Design International Forum! Running is really becoming super popular these days! You can see it being discussed in a fun way on TV shows, and since it doesn't require much equipment—just some simple workout clothes—it’s an easy and convenient exercise for many people to enjoy. Running is definitely on the rise as a favorite activity for a lot of people now![Keynote Session 1] The Spirit of Success – Designing the Urban Quality of Life
[Prof. Dr. Peter Zec] Urbanization and City Challenges I'm happy to return to Seoul, a city I've known well since the late 1980s. This familiarity brings me here today to reflect on the DDP and World Design Capital Project outcomes. Urban populations continue to grow globally - 57% of people now live in cities worldwide, with developed nations showing even higher percentages: Japan at 92%, the US at 83%, Korea at 81%, and Germany at 77%. By 2050, this is expected to reach 68% globally. Cities attract people with their facilities, lifestyle, and entertainment options. However, cities face significant challenges. Climate change impacts are evident - from recent floods in Spain to Seoul's challenges with the Han River during heavy rains. While politicians may favor electric cars, they likely won't resolve our clean energy and air pollution concerns. Seoul leads in smart mobility, with what the mayor describes as the world's benchmark metro system. While modern cities increasingly use surveillance, it should focus on safety and urban understanding rather than tracking individuals as seen in Chinese cities.Welcome Speech - Mayor, Oh Se-Hoon
Hello, I'm Seoul mayor, Oh Se-hoon. I would like to express my gratitude and welcome to domestic and overseas speakers who are participating in Seoul Design International Forum 2022 and the citizens who are watching online.