From First Class to Coach
SPEAKER: Thomas Bade (CEO and founder of the Institute for Universal Design in Munich)







SPEAKER: Thomas Bade (CEO and founder of the Institute for Universal Design in Munich)







‘Design x Seoul’, the Role of Design in the Public Administration of Seoul City
This year’s Seoul Design International Forum is held under the theme of ‘Design x Seoul’. The underlying idea is that when the design is incorporated into the city of Seoul where we live, our citizens will have greater exposure to joyful, enriching experiences. A city that gives its citizens the joy of life – what does it look like? We feel happier in a pleasant place where everyone is respected and can share quality time together.
Solving Diverse Common Social Problems of Seoul through Design
Seoul is an old city where people first began living 6,000 years ago. During the Joseon Dynasty, the capital was enclosed by four gates, but under Japanese rule, the Japanese government established the Governor-General for 36 years of colonial rule. Afterwards, during the Korean War, Seoul was bombed and the city was turned to ashes. Despite all these difficulties, Seoul joined the OECD in 1996 through rapid economic growth that is called the miracle of the Han River, and in 1988 Seoul introduced itself to the world by hosting the Olympics. Such economic development brought benefits, but on the other hand, it brought the negative problems that go with large cities such as environmental pollution, overcrowding, traffic problems, and social problems. In terms of design, signboards that cause visual pollution in the city center, unplanned skylines, and environments covered with obstacles remain yet another challenge for Seoul to solve.
Development of Participatory Universal Design Culture
The Center operates civic participation groups to consider the “viewpoint of the weak” or the “viewpoint of the citizens.” The first civic participation group recruited last year monitored eight public facilities in Seoul, including Donuimun Museum Village, Oil Tank Culture Park, and the Seoul Museum of History. The second civic participation group this year is visiting facilities that are close to the people of Seoul, such as the Sejong-daero Walkway in Gwanghwamun, Jongmyo Shrine, Yejang Park, and the Seoul Museum of Craft Art. The civic participation group uploads posts about the benefits or improvements that are needed for each place they monitor on social media or blogs to share information with the people.
Designing Safety Content That You Want to Keep It on Your Desk
It is no coincidence that when some major safety incident occurs is when most people take an interest in safety. When an individual pays particular attention to safety in daily life, it is because some accident or incident has motivated them to do so. While the type of content that can be easily accessed through smartphones is becoming more diverse and complete, it makes us wonder if the safety of our society is changing. It makes us wonder if safety measures are competitive. The Safety Design Research Institute ‘Osafe’ started from this question. “How can we keep people safe?” “Isn’t it possible to prevent unexpected safety accidents in advance? “ “If there is an unavoidable safety accident, what can be done to minimize the damage?” Osafe works based on a design methodology. In order to be chosen by modern people who live busy lives, we are working hard to produce and share safety content that can stand out, have fun, and form a consensus.
SDIF 2025 Theme Video Full Version
Seoul Design International Forum 2025 – Full version of the theme video. Seoul Design International Forum is a global platform to share the power of design that transforms cities and lives. Your interest and participation are the driving force that leads Seoul to become an even more attractive global design city. In the upcoming SDIF 2026, we will continue the in-depth discussions on sustainability, creative collaboration, and the quality of life.
Seoul Universal Design 100
The concept of urban design that we share today can be found at the beginning of the Joseon Dynasty when Great Monk Muhak planned the city by applying the philosophy of Yin and Yang Five Phases at the time, while looking at Hanyang Land with Lee Seong-gye. The traces of urban design that began in this way entered modern times and established an image of a city that combines the past and the present, and we can see traces of this urban design in old palaces, and walls throughout the city. These days, the urban landscape around us remains in the past only, or there are misleading examples of creating a desolate forest of buildings without harmonizing with nature in a biased appearance with only modern beauty. As a city is a place where various people live together, the design should also be created by various people. The most important thing here is the citizens, the actual 'users' of the city. Changes in urban design can begin with the question "How did you consider city users?"Save the Whale in the Plastic Cup! Campaign in Cheonggyecheon for Earth Day
- Ahead of Earth Day, the “Goodbye Plastic Seoul” campaign will be held around Cheonggyecheon from Friday, the 19th. - Installations such as the “Whale Spewing Plastic” augmented reality (AR), fountains, and whale sculptures will be set to evoke empathy and encourage participation. - The city hopes that this campaign will increase the number of citizens participating in reducing plastic usage in their daily lives.
Universal Design Paradigm and Universal Design Cities
On March 30, 2007, 82 UN member countries signed the Convention on the Rights of Persons with Disabilities (CRPD), the world’s first comprehensive human rights treaty of the 21st century. The CRPD adopts the principle of equality and non-discrimination to safeguard the dignity and rights of all individuals with physical, mental, or intellectual disabilities. A total of 182 countries ratified the CRPD as of December 2021. Given that there are 196 countries, 93% of the adoption rate is quite impressive. UN highlighted the success of the CRPD as ‘a paradigm shift ,’1) while WHO in 2002 changed its view on disability from the medical model to the social model. The former regards disability as a personal matter and the latter sees disability in terms of milieu. With such changes, people started to perceive disability as a social issue rather than an individual problem and understand that ‘environment’ is a powerful impact factor either ‘enabling’ or ‘disabling’ a person. As a consequence, designers needed to embrace a new approach, shifting from special designs for the few with physical disabilities to inclusive design for all. Some designers believe that design can be considered ‘good’ when it satisfies different needs of people. On the other hand, many creative designers instead applied ‘universal design’ to come up with winning global applause. The CRPD also specified ‘universal design’, coined by an American architect Ron Mace, in the action plan as ‘design of products, environments, programs, and services to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design.’ This propelled many initiatives to cultivate and advance the universal design paradigm in our society.
Universal Design for Health Care Facilities
[Start of Universal Design at Eunpyeong Hospital in Seoul] The perception of the psychiatric ward is not positive - not only does it bear the social stigma of a dangerous disease, but also the medical environment surrounding the ‘mentally disabled’. Psychiatric facilities are often underdeveloped, and while things may be changing, the doctor-patient relationship is often one-way, with the patient seen only as the ‘recipient’.[Session 2] The Convergence of AI and Design: Organizational Culture, Personalization, and Ethical Leadership
[Kaya Kim] Hello, I'm Kaya Kim, Senior Specialist at Design Center of LG Electronics. Today, I'd like to talk about AI and design from a different perspective than the public or academia, from the perspective of working in a company looking at products and markets.
Online Platform as a center for Seoul Design
The boundaries are becoming blurry. The restriction of time and space and the limit of subjects no longer apply when solving common problems and creating new value. Nowadays, various subjects, including online and offline environments, virtual and real worlds, industrial and public domains, and city governments and citizens, are preparing for the future in different areas. The new dimension of energy manifested from combinations that jump over the boundaries is a catalyst to solve daily problems and solidify the city that provides the base for everyday life.
Creating shared value through the responsible design of dynamic systems
In times like these, design is more valuable and important than ever. The complexity and uncertainty around us continues to accelerate at unprecedented speed. There are global racial tensions and reconing, interrogations of every aspect of our businesses, new wars, new political leaders, and of course the global pandemic that shifted everything around us—it has been a shock to the system, to all of our systems. How quickly and thoughtfully we can evolve our organizations in responsive and regenerative ways, the better we will be able to navigate these challenging times. In this presentation, I would like to introduce global design firm IDEO and then talk through large-scale system design cases by using a human-centered lens focused on the creation of shared value.