Design Next: Rewriting the Language of Cities, Seoul Design International Forum 2025
Hello! I’m Nayoung Kwak, supporter of the Seoul Design International Forum 2025!








Hello! I’m Nayoung Kwak, supporter of the Seoul Design International Forum 2025!








Citizen Participation is Key to Social Innovation in Future Cities
On March 31, 2022, the 1st preliminary forum of Seoul Design International Forum hosted by the Design Policy Bureau of the Seoul Metropolitan Government was held online. Out of the three speakers, Lee Kun-pyo, Dean of the Hong Kong Polytechnic University, explained the core of the change towards future society and the role and vision of design under the theme, “Design in the Era of Disruptive Paradigm.” It was an inspiring lecture that led me to contemplate on a lot of things as a professor who studies and teaches design and as head of an institution of social innovation education at a university. In this paper, I aim to discuss the relevance of the meta discourse raised during the lecture on our actual lives as well as its implications for citizens of future cities.
Seoul transforms 'Runner Station' construction site into MZ Holin's 'attraction fence'
- Works by popular MZ generation artists on display from 3.29~4.14 at the construction site inside Yeouinaru Station - Construction site fence as a FUN space instead of a disconnecting space...Opportunity for emerging artists to participate in public design - Seoul, "Attraction fence that provides daily 'fun' to citizens... Expected to be utilized as an exotic photo spot"
Design Strategies that Make Urban Experiences Special
Welcome, everyone. I’m Lee Hye-young, director of Design Policy Division at the Seoul Metropolitan Government. This year’s event is held under the theme of ‘Re-connect: Design as a Value Creator.’ In line with this, I’ll focus on various values that design offers by sharing people’s experiences in my presentation. What are some experiences that you find special? We face many different situations in life and go through numerous emotions. We sometimes feel afraid, isolated, or bored. Some cities give us negative emotions mostly, while others make us feel calm, excited, or respected. Cities should provide positive experiences to residents as well as visitors. Then what role can design play to help cities achieve this goal? I’ll share some examples in Seoul to demonstrate the values that design can bring as a core urban strategy.Seoul Forest Welcome Garden Opens: Families, Couples, and Friends Gather for a Little “Sky Fun”
- Following last year’s installation at Boramae Park, the Seoul Forest Welcome Garden is set to become a new urban healing space for citizens. - Framed by overlapping layers, the garden opens up scenic views of the sky, offering a restful place in the city to pause and enjoy quiet “sky-gazing.” - With a flexible layout, including movable bench facilities, the space can also serve as a multipurpose cultural plaza for busking, workshops, and other programs. - Featuring Seoul’s 2026 Color, “Morning Yellow,” the garden creates a distinctive nighttime landscape through light and is expected to become a symbolic landmark of the fair.
In the DDP where the Seoul Design International Forum was held, let's feel Seoul's own public design!!
The Seoul Design International Forum is held annually, and last year, the 2022 Seoul Design International Forum was held under the theme "DESIGN x Seoul: How Design Enrichs the Future." The SDIF Seoul Design International Forum offers insights on how various designs and designs can be combined with municipalities such as welfare, culture, and transportation to strategically promote collaboration within an organization and advance the overall level of service in a municipal administration.
Respond to the crisis, “Coronavirus reminder’ – from observation to action (Designing Safety Content That You Want to Keep It on Your Desk)
Corona Alert started at the end of January, not long after the outbreak of COVID 19, with the idea of creating a service that can give a little help to society with the programming skills we learned. The members who developed 'Corona Alert' all gathered through the same programming conference. The team members who studied coding together at the conference and had experience in actually developing various services were working as developers of startups. I saw a lot of advertisements saying that such sites exist. We first analyzed several services already on the market. If it is similar to the previously released services, there is no significant meaning, so we considered the inconveniences and the direction of improvement for the existing services. In addition, we established the core value of the service by determining on what points we differentiate, and what value we can provide to users, beyond simply removing inconveniences.'Horizontal Trashcan", easy to dispose and convenient for collection... a makeover as a urban icon
- Seoul pilot installation of 30 horizontal trash cans in 15 urban centers with high foot traffic such as bus stops of City Hall and DDP - Developed design of trash cans such as Type A, which is a simple form, Type B, which has an expression with 'fun' points and specialized types - Evaluate aesthetics, convenience, cleanliness, and ease of collection to improve the design... expanded through autonomous districts - The City expects that "street horizontal trash cans that consider the urban environment and convenience will improve the quality of life of the city"[Abstract] Design with 10%
<Bridging the Gap of Experience> The gap of experience refers to the disparity that arises in the process of using products and services when designers and users come from different backgrounds and life experiences. Can a designer ever fully understand the user? If it were a product made solely for oneself, perhaps it would be possible. However, in designs intended for others—especially for the majority—it is almost impossible for a designer to completely understand all users. The smaller the experience gap, the higher the level of user satisfaction. This is because the better a designer understands the user’s circumstances and context, the more accurately they can create what the user truly needs. Conversely, when the gap is large, it is difficult to satisfy users. Therefore, the designer’s goal must be to reduce the gap of experience.[Session 2] Designing for Transition: Transforming Design(ers) for a Sustainable Future
[Jeffrey T.K. Valino Koh] I'm Dr. Jeffrey Koh, an Associate Professor at the Singapore Institute of Technology, where I lead the Design Factory, part of a global network. South Korea is fortunate to have two design factories. I'm also co-owner of Chemistry, a design consultancy with offices in Singapore, Amsterdam, and London. We've been operating for about 23 years, specializing in service design, experience design, and planet-centered, regenerative, and circular economy design.[Session2] Design by Community: Advocating for Community Power in New York City Government
Hi everybody. Before I even begin, I just want to say it is an immense pleasure and privilege to be here. Thank you so much for having me. My name is Deana Yu, and I am the Assistant Director of the Service Design Studio. And for the next 20 minutes of my presentation, I want to invite everybody here to travel 7,000 miles away—to where I’m from.[The Design Manifesto for Citizen Aspirations] Introduction
Through the Seoul Design International Forum 2025, we are pleased to present for the first time the Design Manifesto for Citizen Aspirations. Before we begin the main program, I would like to briefly share the purpose, origins, and significance of this initiative.
The future of smart office, after COVID-19
The spread of the corona virus in 2020 has caused rapid changes in work patterns due to the normalization of working at home. Although there is a realistic limit to building a work environment with a specific concept in an unprepared situation, efforts are being made to respond to these changes in their own way, and each company needs time to compromise to create a safer work environment. It is time for designers to make efforts to find the interface between a space that harmoniously connects people and a space that prioritizes safety. Although it is necessary to change the philosophy of space itself, it is expected that human attempts to challenge the limits will continue.