Challenges and Tasks of City of SEOUL
SPEAKER: Sun-su Kim (Seoul Metropolitan Government, Design Policy Division, Seoul Metropolitan Government)
















SPEAKER: Sun-su Kim (Seoul Metropolitan Government, Design Policy Division, Seoul Metropolitan Government)
















Smart Home's Directions in Untact Society
Due to the contagiousness of the COVID-19 virus, the number of infected patients is increasing, and the resulting decline in social interactions is leading to a global economic crisis. Social distancing means that face-to-face contact with others is considered dangerous, and recommends staying at home as much as possible and refraining from outside activities such as going to work, eating out and shopping. The crisis of COVID-19, which is ongoing, is urging the transition to a non-face-to-face culture and society. Housing in the non-face-to-face society needs to be redefined with a new concept and function. Nowadays, when we think that a smart home can offer the possibility of an alternative, we understand it as a house that can provide convenience in our lives based on cutting-edge information and communication technology. However, this definition of a smart home is rather clichéd and indistinct, and I don't think it accurately describes the essence of a smart home. In the 1990s, there was already an intelligent home, and in the 2000s, the term ubiquitous home was used. In the 2010s, the smart home appeared, and they are all defined and used with almost the same concept. If the “homes” mentioned above have passed without becoming reality, can a smart home, which is being developed with the same concept, be an alternative in this era?
Absolute Value of Design and Innovation – Thinking Beyond Competitiveness
Previous design innovation aimed at gaining a competitive edge, but today’s design innovation in products, services, or policies raises the necessity of absolute values. In order to establish “good brands,” companies and institutions should bear in mind that unlike the past, it is hard to build trust when there is no originality as distribution channels of content diversify, resulting in intensifying competition. Customers can now compare and analyze various brands thanks to increasing data and diversified channels conveying such information. In other words, creating innovative momentum or developing brands using previous method is no longer effective. As customers today access numerous contents, unforgettable consumer experiences can only be made through a new dimension of challenges; hence, the need for absolute innovation. Companies mainly consider “the targets to connect their products, services, and policies with” for absolute innovation. Still, the most significant thing is to understand the core value of services, products, and policies which have strong chemistry with customers based on understanding the momentum of customers.
The Value of Universal Design Enhanching a City Branding and Success
The Universal Design International Seminar hosted by the city of Seoul from 2016 to 2020 made a contribution to the evolution of universal design. And we’re in the process of re-connecting the achievements so far with values that create urban competitiveness and branding. At the same time, the unprecedented pandemic has upended every aspect of our life, causing distress and a sense of alienation. Against this backdrop, the presentation focuses on the necessity and achievements of design policies incorporating ‘design as a value creator’ into people’s everyday lives and our society that yearn for restoration and healing.Keynote Session at the Seoul Design International Forum 2025 – Helle Søholt’s Urban Design Philosophy
Last Friday, I had the opportunity to attend the Seoul Design International Forum 2025, an experience that was both educational and inspiring for me as a design student. Among the sessions, the keynote “Urban Design for People and Planet: From Vision to Action” by Helle Søholt, CEO and Co-founder of the global urban design firm GEHL, was especially memorable. She explored how cities can be designed with people and the planet at the center—not just as a concept, but as a practical approach to shaping everyday urban life. Listening to her talk helped me think more deeply about what responsible and forward-looking urban design should look like.'Horizontal Trashcan", easy to dispose and convenient for collection... a makeover as a urban icon
- Seoul pilot installation of 30 horizontal trash cans in 15 urban centers with high foot traffic such as bus stops of City Hall and DDP - Developed design of trash cans such as Type A, which is a simple form, Type B, which has an expression with 'fun' points and specialized types - Evaluate aesthetics, convenience, cleanliness, and ease of collection to improve the design... expanded through autonomous districts - The City expects that "street horizontal trash cans that consider the urban environment and convenience will improve the quality of life of the city"
SDIF 2025 Highlight Video
We are pleased to share the highlight video of the 2025 Seoul Design International Forum (SDIF 2025), held on September 19, 2025 (Fri) at the Multipurpose Hall of Seoul City Hall. Under the theme “Attractive City of Seoul: Designing a Better Global Life,” global design experts gathered to share insights and discuss Seoul’s design vision and future. Relive the inspiring moments through this video.
Citizen Participation is Key to Social Innovation in Future Cities
On March 31, 2022, the 1st preliminary forum of Seoul Design International Forum hosted by the Design Policy Bureau of the Seoul Metropolitan Government was held online. Out of the three speakers, Lee Kun-pyo, Dean of the Hong Kong Polytechnic University, explained the core of the change towards future society and the role and vision of design under the theme, “Design in the Era of Disruptive Paradigm.” It was an inspiring lecture that led me to contemplate on a lot of things as a professor who studies and teaches design and as head of an institution of social innovation education at a university. In this paper, I aim to discuss the relevance of the meta discourse raised during the lecture on our actual lives as well as its implications for citizens of future cities.[Special Discussion] Landmarks, the Engine of Urban Competitiveness
[Chair] We are joined by three key figures closely associated with the design city Seoul and its central hub, DDP (Dongdaemun Design Plaza). DDP has now undoubtedly become a global landmark. First, we have Mayor Oh Se-hoon of Seoul, who oversees the city’s transformation into an attractive design-centered metropolis, including the establishment of DDP. Next, we are joined by Prof. Dr. Peter Zec, Chairman of Red Dot, who officially designated Seoul as the World Design Capital in 2010 during his role as the founding chair of WDC. Lastly, we have Craig Kiner, Associate Director at Zaha Hadid Architects, who was the lead architect of the DDP project.
Creative Design for Social Problem Solving and Social Responsibility Therethrough
The top 10% of the world's population are able to spend $10 a day (about 10,000 won). This means that the other 90%, being unable to spend $10 a day, are very poor. 80% of them spend only about $2 a day. Design is not about making things pretty and beautiful to increase sales, but about finding and solving problems in a certain situation. Solving problems in an innovative and creative way is an essential part of design. Which group has more problems in life: the 10% of the population who can spend $10 a day or the 90% who can't? The 10% of people have issues with desires, and 90% have issues with needs. In other words, 90% of people have problems that are directly related to survival and they need to be considered more seriously. But 99.9% of designers only design for the top 10%. The real social problem is to leave it alone and only engage in the problem of fueling human desires.Opening Speech - Director-General of Design Policy Bureau, Choi In-Kyu
I would like to first extend my gratitude to the speakers at home and abroad who prepared for the Seoul Design International Forum which is in its third year this year and to all citizens participating online. Thank you all.
Cities, Design, and the Future
In 1999, the Clinton administration proposed the ‘Livable Communities’ initiative and emphasized the quality of life as an urban competitiveness. Cities that are ‘great to live in’ or ‘appealing to live in’ are without a doubt one of the policy priorities of all local governments and citizens. However, compared to the previous practice in which the policies focused on a materialized life in the physical space of a city, the ‘quality of life’ is an abstract concept that is perceived differently by people. Thus, forming policy agenda around the idea may not be so simple. Instead of focusing on the physical concept of a city, drawing attention to residents and understanding communities as a group of people who reside in a city are crucial when it comes to the dialogue on the quality of life in cities. In this sense, it’s important for residents to identify themselves as agents of living and active participants who plan their own lives.
Universal Design City, Seoul
The city of Seoul started an urban design project in 2007. Within the signage maintenance project, public facilities that were chaotically installed on the streets were integrated, and efforts have been made to transform Seoul into a cleaner and more sophisticated city. The Seoul Design Olympiad, held from 2008 to 2010, was a comprehensive design festival that showed the will and vision of Seoul to challenge beyond design. In 2009, the Seoul Design Foundation was established to support projects such as the operation of the DDP, design research, commercialization, and international events. In 2010, Seoul was selected as the ‘World Design Capital’. ‘Seoul Design Week’ has been held yearly since 2015, to revitalize the design industry by holding conferences, expositions, exhibitions, and markets.