Universal Design in the Era of Digital Transformation - Creating a World for All Digital Transformation for Universal Design - Inclusive World
SPEAKER: Keon Lee (National Technology Officer of Microsoft Korea)





SPEAKER: Keon Lee (National Technology Officer of Microsoft Korea)





[Abstract] Design Connecting People, Cities, and the Future: Focusing on Seoul’s Design Policies
The Seoul Metropolitan Government has implemented “people-centered design” that citizens can tangibly experience in their daily lives, and “creative design” that enhances the city’s attractiveness and global competitiveness. Looking ahead, it aims to advance toward “future-oriented design,” opening new pathways to address the pressing global challenges of climate change, digital transformation, and shifting lifestyles.Invisible Landmark
Chris van Duijn of OMA critically examines the role of landmark architecture in urban contexts, challenging traditional notions of visual expression to advocate for the concept of the “invisible landmark”. Through recent case studies - including the expansion of the Hongik University Seoul Campus and Simone Veil Bridge in Bordeaux - van Duijn illustrates how landmark projects can enhance a city by prioritizing community engagement, functionality, and flexibility over mere aesthetic statements.
The Value of Universal Design Enhanching a City Branding and Success
The Universal Design International Seminar hosted by the city of Seoul from 2016 to 2020 made a contribution to the evolution of universal design. And we’re in the process of re-connecting the achievements so far with values that create urban competitiveness and branding. At the same time, the unprecedented pandemic has upended every aspect of our life, causing distress and a sense of alienation. Against this backdrop, the presentation focuses on the necessity and achievements of design policies incorporating ‘design as a value creator’ into people’s everyday lives and our society that yearn for restoration and healing.
Panel Discussion
The theme of the 2021 Seoul Design Forum is Re-Connect: Design as a Value Creator. If the main purpose of design is to create new value, what value creation should design focus on, unlike value creation in other areas? We wonder what the difference will be in terms of value creation from a corporate or public perspective.
Absolute Value of Design and Innovation – Thinking Beyond Competitiveness
Previous design innovation aimed at gaining a competitive edge, but today’s design innovation in products, services, or policies raises the necessity of absolute values. In order to establish “good brands,” companies and institutions should bear in mind that unlike the past, it is hard to build trust when there is no originality as distribution channels of content diversify, resulting in intensifying competition. Customers can now compare and analyze various brands thanks to increasing data and diversified channels conveying such information. In other words, creating innovative momentum or developing brands using previous method is no longer effective. As customers today access numerous contents, unforgettable consumer experiences can only be made through a new dimension of challenges; hence, the need for absolute innovation. Companies mainly consider “the targets to connect their products, services, and policies with” for absolute innovation. Still, the most significant thing is to understand the core value of services, products, and policies which have strong chemistry with customers based on understanding the momentum of customers.From Ideas to Implementation, Transforming Limits into Opportunities in Design
There is a slogan pursued by the design studio, Maum Studio. The slogan is Love, Play and Heart. We emphasize this slogan because Maum Studio believes that ‘ideas are equivalent to stories’. Today, I would like to take the time for us to all resonate about how story-based anecdotes implemented in Maum Studio started small and grew to become bigger. Against this backdrop, I would like to introduce the projects of Maum Studio centering on various keywords.
Online Platform as a center for Seoul Design
The boundaries are becoming blurry. The restriction of time and space and the limit of subjects no longer apply when solving common problems and creating new value. Nowadays, various subjects, including online and offline environments, virtual and real worlds, industrial and public domains, and city governments and citizens, are preparing for the future in different areas. The new dimension of energy manifested from combinations that jump over the boundaries is a catalyst to solve daily problems and solidify the city that provides the base for everyday life.
Impact and evaluation in designing social innovation
What is the most important agenda in social innovation design? This island metaphor (image) is useful to think about designing. This metaphor helps us to pay attention to both the visible things at the surface, like design products, materials, methods and technologies, and also the invisible things under the water, like values, behaviours, mindsets and worldviews. Designing is a way to make what is invisible under the water, visible. For designing that pursues social outcomes, it is very important to pay attention to people’s values, behaviours, mindsets and worldviews under the water, and undertake designing that materalises what people regard as valuable outcomes for their social well-being. When designing social innovation, this also means listening to local communities and residents, and understanding what matters to them that may be invisible, under the water, and collaborating with them to materialize those values as outcome of designing. There are various tools, methods and approaches in design that are used to achieve those social outcomes together.
Diffusion of Universal Design Culture: Seoul Universal Design Award
The SMG was the first public institution to promote industries related to universal design by establishing the Seoul Universal Design Award (SUDA) and holding its first public contest in 2021.
Social Problem Solving Design, Reinforcement of Resiliency Capacity Through Design
The COVID-19 pandemic is a crisis that no one has ever experienced. Existing social problems, such as economic recession, relative poverty, increased depression due to social isolation, and the intensification of suffering experienced by vulnerable groups such as infants, young children, the elderly, and the disabled, are being exacerbated by the pandemic. Medical staff and other members of society in various fields are making every effort to identify and deal with unpredictable situations in their respective positions, and the Seoul Metropolitan Government is also currently doing its best to overcome the Corona situation. We are now living in an era where problem-solving strategies are needed more than ever. There is an urgent need for a paradigm shift in policy to prevent and improve social problems that incur huge social costs, rather than reactive measures. Design is one of the main solutions to improve this, and it is a core competency and process that is already being used by many organizations and companies pursuing innovation as well as the public as a tool for solving problems. Through the social problem-solving design policy, the Seoul Metropolitan Government breaks away from the microscopic view of physical improvement and applies design to the overall municipal administration, designing a plan and process for problem-solving, and jointly solving it with various stakeholders. ‘Social resilience’ can be said to be the interaction between the vulnerability of a city and its resilience capacity. The vulnerability of a city is affected by many social problems inherent in the city, and the city's recovery capacity means the city's resources and systems that can overcome and solve these problems. Seoul Design wants to work together to increase the resilience of society so that our daily lives, which have been changed by non-contact, isolation, and social distancing, can be more closely connected.City, Design and AI
What should a city in the age of artificial intelligence aspire to be and what value should it provide to its citizens? This talk provides a comprehensive view of how artificial intelligence (AI) technologies are redefining how cities function and transforming the lives of their citizens on a deeper level. Today's rapidly evolving artificial intelligence is more than just a technology, it's revolutionizing society as a whole. However, how these changes are specifically realized in urban environments and how they should be integrated into the daily lives of citizens is still an area that needs further exploration. This talk will explore how artificial intelligence technologies can substantially improve urban environments and provide meaningful value to both individuals and communities. It will analyze the current state of AI's development and future possibilities, exploring not the technology itself, but the design potential of the technology - how it can evolve to focus on human connection, empathy, and convenience. Furthermore, it will share insights and lessons we can learn from examples of cities and countries around the world that are already using AI to revolutionize the way cities function. This talk will provide an in-depth discussion of how the future of AI can transform our cities into smarter, more livable spaces, and point the way forward for creating citizen-centric cities. In this new era driven by AI, cities need to rethink their role as platforms to enhance the lives of their citizens, not just adopt technology.SEOUL DESIGN INTERNATIONAL FORUM 2021 ARCHIVE
This is the 2021 Seoul Design International Forum Archive Book.