The Innovative City for the Next Generation(the MZ Generation): Advancing Towards Ultra Connectivity and the Real World
Seoul Design International Forum 2023 14 September, KST13:00-18:00 Live Streaming SDIF.ORG |
Session 2 : The City of Tomorrow : Future City of Sentiments established through a new vision of design
The Innovative City for the Next Generation(the MZ Generation) : Advancing Towards Ultra Connectivity and the Real World
Song In-hyuk(CEO of Unique Good Company)
Space defines an experience. At a café, we drink a beverage. In a museum, we see exhibits. People have the same experience at a specific space and sometimes need to stand in a long line. No one think this is weird. On the other hand, for spaces in a movie or a video game we enjoy on a daily basis, a content defines an experience. The main character may stay in a space where a fantasy adventure unfolds or where characters play cat and mouse with each other in a spectacular event. The same space can be a world where so many stories turn into reality. What would happen if the two worlds are merged into one? What would happen if our world turns into a huge playground and all of us become main characters of an exciting story? What would happen if you can share the experience you have had in a movie or a video game with people in a real world? To prove these hypotheses, I would like to guide you to a space which was once an unattractive neighborhood filled with factories and vehicles but is now a must-go place for MZ generation, and a space where once dull and inactive places have become popular spots for a lot of visitors and even a city-wide festival.
Song In-hyuk(CEO of Unique Good Company)
1. Organization
- Co-CEO of Unique Good Company, 2017-Present
2. Main Experiences
- Co-CEO of Life Square, 2014-2017
- Member of the 3rd and 4th Youth Committee, 2016-2017
- 'Time to change the world : 15 minutes' planning director, 2013-2014
- Samsung Electronics Visual Display Division SW development and planning, 2004-2011
- Award for Tourism Venture of the Year, Ministry of Culture, Sports and Tourism, 2022
3. Project
- Experiential content platform 'Real World' flagship store opened in Seongsu-dong, 2022
- Development of open dubbing service 'Helen', 2019
- Development of experiential content platform 'Real World', 2017
