Universal Design City, Seoul
SPEAKER: Jung, Mi-kyung (Seoul Metropolitan City Universal Design Team Leader, Universal Design Team Leader, Seoul Metropolitan Government)





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SPEAKER: Jung, Mi-kyung (Seoul Metropolitan City Universal Design Team Leader, Universal Design Team Leader, Seoul Metropolitan Government)





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SDIF 2024 Sketch Video
This is a sketch video capturing the vibrant scenes of the 2024 Seoul International Design Forum.The value of experience design that drives city brands
We establish relationships with brands through certain experiences, and all people are connected to brands. A brand, in itself, signifies the internal standard and pillar of external practice, and branding refers to proving the reasons for existence and the uniqueness of the subject, creating and protecting principles and standards, and practicing these to live independently within a relationship.[Abstract] Design Connecting People, Cities, and the Future: Focusing on Seoul’s Design Policies
The Seoul Metropolitan Government has implemented “people-centered design” that citizens can tangibly experience in their daily lives, and “creative design” that enhances the city’s attractiveness and global competitiveness. Looking ahead, it aims to advance toward “future-oriented design,” opening new pathways to address the pressing global challenges of climate change, digital transformation, and shifting lifestyles.[Session2] Design with 10%
Hello. I’m Byungsu KIM from Missionit, giving the final presentation. When we say “design for the 10%,” you may wonder who that 10% is and what that number means. If you listen through to the end, I will explain it well.Fun Design Rest Area “Handeul Handeul” Wins at the Red Dot Design Award
- Seoul’s Fun Design rest area “Handeul Handeul” has been named a Winner at the Red Dot Design Award 2026. - First unveiled at Seoul Plaza in 2025, the project has gained international recognition for both its design excellence and public value. - The rest area will be permanently operated at the 2026 Seoul International Garden Show in Seoul Forest, becoming a signature everyday relaxation space for citizens. - Marking the third year of the project, the Seoul Metropolitan Government will continue to expand public rest areas so that more citizens can experience the benefits in their daily lives.
The Innovative City for the Next Generation(the MZ Generation): Advancing Towards Ultra Connectivity and the Real World
Space defines an experience. At a café, we drink a beverage. In a museum, we see exhibits. People have the same experience at a specific space and sometimes need to stand in a long line. No one think this is weird. On the other hand, for spaces in a movie or a video game we enjoy on a daily basis, a content defines an experience. The main character may stay in a space where a fantasy adventure unfolds or where characters play cat and mouse with each other in a spectacular event. The same space can be a world where so many stories turn into reality. What would happen if the two worlds are merged into one? What would happen if our world turns into a huge playground and all of us become main characters of an exciting story? What would happen if you can share the experience you have had in a movie or a video game with people in a real world? To prove these hypotheses, I would like to guide you to a space which was once an unattractive neighborhood filled with factories and vehicles but is now a must-go place for MZ generation, and a space where once dull and inactive places have become popular spots for a lot of visitors and even a city-wide festival.
Seoul Unveils Three Urban-Friendly Smoking Booth Designs Centered on Public Consideration
- The Seoul Metropolitan Government has unveiled three “Seoul-style Smoking Booth” designs to address social conflict and visual disorder caused by unregulated smoking in urban areas. - The booths are available in three types—Open, Semi-Open, and Enclosed—based on citizen feedback and expert consultation, balancing public utility and functional efficiency. - A pilot installation will begin on April 26 at Cheongnyangni Station Square, with official design guidelines to be distributed in May for adoption by local districts and private facilities. - This initiative aims to safeguard public health, enhance the city's aesthetic quality, and improve the overall street environment through thoughtful public design.
The Research of Universal Design for the solution of Regional problems with aging
Compared with global trends, Korean society is aging very rapidly. We are already entering a super-aged society, and we need to confront the seriousness of the issue. Aging is more prominent in rural areas, and the proportion of the elderly living alone is also increasing - the number is expected to increase steadily from 6.9% of the total households in 2013 to 15.4% in 2035. It should be noted that women account for 75 to 83% of these single-person households. Judging by these figures, future universal design should consider not only age-friendly design but women-friendly design as well.Service Design for the Desirable Cities – Smart Living through Design
Until the end of the last century, design had a strong focus on the material environment. In cities, design was concerned with urban planning, architecture, street furniture, signage - to name but a few. This has changed fundamentally in this century. Designers are shaping and innovating public services. They are leading digital transformation. They co-create with citizens and public servants for the benefit of living in desirable cities. Birgit Mager's presentation will show how governments around the world are putting design on their strategic agendas and how service design is shaping these processes, using concrete examples to provide impetus and inspiration.[The Design Manifesto for Citizen Aspirations] Citizen Representatives’ Remarks
Sukwoo LEE / Founder & Industrial Designer, SWNA For me, Design Seoul is a new standard that changes lives. Industrial design goes beyond aesthetics; it serves as a mirror reflecting the world we live in. From the width of a street to the brightness of a light, even the unseen elements of design shape the everyday life of citizens. As a designer, I believe that when these standards are set in a better direction, the city itself begins to change.
Design Strategies that Make Urban Experiences Special
Welcome, everyone. I’m Lee Hye-young, director of Design Policy Division at the Seoul Metropolitan Government. This year’s event is held under the theme of ‘Re-connect: Design as a Value Creator.’ In line with this, I’ll focus on various values that design offers by sharing people’s experiences in my presentation. What are some experiences that you find special? We face many different situations in life and go through numerous emotions. We sometimes feel afraid, isolated, or bored. Some cities give us negative emotions mostly, while others make us feel calm, excited, or respected. Cities should provide positive experiences to residents as well as visitors. Then what role can design play to help cities achieve this goal? I’ll share some examples in Seoul to demonstrate the values that design can bring as a core urban strategy.
Better Cities through Design to Improve Life
The Index Project was started in 2002 to educate and encourage people worldwide to draw sustainable solutions to global and social issues. Design and design processes engage in improving the quality of our lives and the community. The project is based on a “design to improve life,” a concept that has been mentioned since 2002. Thus, we take a user-centered design approach and consider their impact on sustainable society, economy, and environment.