Role of Design: Assist Co-existence of People / Environment / Technology
Seoul Design International Forum 2023 14 September, KST13:00-18:00 Live Streaming SDIF.ORG |
Session 1 : The City of Today : Urban Design Strategies for Seoul as an Inclusive City
Role of Design : Assist Co-existence of People / Environment / Technology
Choi So-hyun(Head of NAVER Design & Marketing)
In a rapidly changing technology era, and in a world where online and offline experiences are interconnected, what kind of role should design play in providing experiences for users, such as citizens, members, clients? Let’s discuss the role through space/architecture cases of NAVER.
I will introduce to you several cases regarding the company’s office space “NAVER 1784,” training center “Connect One” in Chuncheon, and data centers in Chuncheon and Sejong each, all of which are outcomes of the following: connection of convergence technologies and users; enhanced user experiences; contemplation on the environment and alternatives; and study on roles and responsibilities of businesses.
Choi So-hyun(Head of NAVER Design & Marketing)
1. Organization
- Head of NAVER Design & Marketing, 2022-Present
- Director of Ecomom Korea, 2009-Present
2. Main Experiences
- Perception Founder / CEO, 2002-2022
- Seoul Design Week Curator, 2017
- Seoul Design Consultant, 2013-2017
- Korea Design Awards Prime Minister Commendation, 2017, 2020
3. Project
- Reestablishing LG U+ brand identity, 2021
- Kia Motors Future Mobility Experience Design Research, 2021
- Hollys brand strategy establishment, Bi and SI renewal, 2012-2015, 2020
- Playce Camp Jeju brand launch and brand experience design, 2016-2021
- SK D&D rental housing business brand platform and 'social apartment t'able' brand establishment, 2017-2018
- CJ Blossom Park space branding, print/video promotional material production, exhibition hall SHOW development, 2014-2017
