Seoul Universal Design 100
SPEAKER: SIM Dongsub (Director of Design Policy Division, Seoul Metropolitan Government)










SPEAKER: SIM Dongsub (Director of Design Policy Division, Seoul Metropolitan Government)
[2023 Seoul International Design Forum] Space for Seniors' Health: 100-Year Courtyard
Hello everyone! I was selected as a Seoul Design International Forum supporter, and I recently visited the "100-Year Courtyard" located at the Songpa Senior Comprehensive Welfare Center, one of the many places in Seoul that use design. As you know, outdoor activities have been restricted for a while due to the COVID-19 pandemic. This can be dangerous as it can have a serious impact on the health of the elderly. In particular, dementia is a serious health issue that is emerging in the elderly population these days, and the risk of dementia is higher if you are less active outdoors. In response, the Seoul Metropolitan Government has created a space design called "100-Year Courtyard" to help adults grow their physical, emotional, and social health.Diffusion of Universal Design Culture: Seoul Universal Design Award
The SMG was the first public institution to promote industries related to universal design by establishing the Seoul Universal Design Award (SUDA) and holding its first public contest in 2021.A city that everyone wants to visit and live in - Design Seoul 2.0
It is quite interesting that the English word ‘space’, which means ‘universe’, also means space. For a long time, philosophers have also interpreted the universe as one of ‘space.’ If the place commonly referred to as ‘space’ is not limited to places with physical walls or boundaries such as houses, schools, offices, and cafes, then ‘cities’ can also be seen as the space in which we live. In that respect, urban design is close to spatial design in a broad sense. Because we all live within the city, setting boundaries and stepping on the land. The appearance of various parts of the city is also the appearance of our space and the way we live.Public design for people, cooperative public design
Design has always evolved as a meaningful means to achieve an objective or a part that is required in the society. Currently, active efforts are being made to resolve the issues of economy, environment and safety through design. In the recent times where we are transcending the era of industrialization to usher in the era of sustainability, design that improves the competitive industrial products is beginning to contribute to our society as design that improves public values as a part of the strategy to resolve problems from the perspective that design is changing in line with the demand of the society. ‘Public design’ is playing a leading role at the center, and from now on, 'design' will resolve a considerable number of issues that our society will face, and it will be making various contributions as a cultural pillar of life.'Horizontal Trashcan", easy to dispose and convenient for collection... a makeover as a urban icon
- Seoul pilot installation of 30 horizontal trash cans in 15 urban centers with high foot traffic such as bus stops of City Hall and DDP - Developed design of trash cans such as Type A, which is a simple form, Type B, which has an expression with 'fun' points and specialized types - Evaluate aesthetics, convenience, cleanliness, and ease of collection to improve the design... expanded through autonomous districts - The City expects that "street horizontal trash cans that consider the urban environment and convenience will improve the quality of life of the city"Multi-faceted Valuation of Social Problem Solving Design: Focused on the Case of Seoul
In the past, public design was understood as an urban environment, building, appearance, and landscape-oriented design activity, but today's social problems are much more complex, personal, and diverse. Therefore, attention is being paid to the necessity and importance of solving social problems in various areas, and in the past, space, reliability, and expertise were emphasized, so expert-centered solutions were attempted, but now residents, who have social problems, are approaching them. Citizens' participation is becoming very important because the residents know the problem best and it is something that should be applied after solving the problem together. This trend has been specified in both the public design promotion plans and the legal aspect, and has already stipulated many changes. In keywords such as development, physical environment, and top-down processes that appeared in the past, cooperation and service-side software are emphasized, and most importantly, the process is led by the people on problems that occur in our daily lives. Now, social issues are shifting toward regenerating existing communities rather than creating new buildings.Public design to enrich people's lives
The design for human life requires insights into intrinsic values. To fulfill this mission, the GK Design Group, which consists of companies specialized in 12 diverse fields, has operated as a comprehensive design creative group celebrating its 70th anniversary this year. With six offices in Japan and six overseas, a diverse and devoted group of 200+ designers with creativity and expertise are teaming up in a total of 12 bases and cross-functioning on different projects with their corresponding design capabilities to provide comprehensive design. Since urban environment design involves many more elements to consider than other areas, we carry out urban environment or public space design projects by collaborating on six areas: product, transportation, environment, communication, design strategy, and engineering to create integrated values and design.Does the Crime Rate Drop By Changing Designs?
“Social problem-solving design” that changed our everyday life — life safety design The SMG implemented a design policy in 2007 and carried out city-centered policies for landscape improvement to reinforce the city brand. As a result, Seoul won the Grand Prize at the Index Awards, renowned for “Design to Improve Life,” in 2011. While looking for ways to use the prize money that came with the award, the SMG thought of socially disadvantaged citizens who could not benefit from the design policy. The SMG took a new step forward with the “social problem-solving design” project, which aims to reduce the grievances of people who cannot benefit from policies due to various reasons like having a busy livelihood. Having launched its first life safety design project in 2012, the SMG strengthened the roles of design in solving various social issues. Instead of policies and macroscopic systems, the concept of design has been expanded to public design to solve problems of varying sizes that influence the lives of people. The social problem-solving design projects of the SMG are divided into categories such as life safety design, cognitive health design, stress-free design, youth problem-solving design, and design governance. Each project utilizes the “service design” methodology, which derives relationship-centered solutions based on communication and awareness improvement beyond the improvement of the physical environment regarding social issues. This year, the social problem-solving design projects of the SMG marks its 10th anniversary. In celebration, we intend to take a close look at our surrounding environment and public design that have undergone small and large changes.Special Interview: Jeffrey Shumaker
First of all, I am very happy to hear that the City of Seoul is continuing to emphasize the importance of design. For me, an emphasis on design must mean benefitting the broader public and should include an emphasis on the design of the public realm: the city’s streets, parks, promenades and plazas. Every new private development must give back to the city in some way, and this usually means either expanding or enhancing the public realm. It is an important role that the city plays: to leverage all private development for the public good and ensure that every new building is a good citizen of the city.Thomas Heatherwick: Capturing Emotions
“Emotions are a very important element that makes architecture meaningful. The emotions embedded in architecture lift people’s spirits and form a connection between people. The emotional impact of architecture on us is enormous – Thomas Heather Wick." “Thomas Heatherwick” is considered to be one of the most notable and genius designers among contemporary British designers, to the point where he is nicknamed ‘Britain’s Da Vinci.’ As one of the world's most prolific designers, he has created 'Heather Wick'-like works that combine his unrivaled genius and passionate humanity through his diverse work over the past 20 years. Thomas Heatherwick founded “Heatherwick Studio” in 1994 to create more creative work that crosses all boundaries, including urban planning, architecture, interior design, and product design. Headquartered in King's Cross, London, we employ around 200 architects, designers, craftsmen and technicians.Respond to the crisis, “Coronavirus reminder’ – from observation to action (Designing Safety Content That You Want to Keep It on Your Desk)
Corona Alert started at the end of January, not long after the outbreak of COVID 19, with the idea of creating a service that can give a little help to society with the programming skills we learned. The members who developed 'Corona Alert' all gathered through the same programming conference. The team members who studied coding together at the conference and had experience in actually developing various services were working as developers of startups. I saw a lot of advertisements saying that such sites exist. We first analyzed several services already on the market. If it is similar to the previously released services, there is no significant meaning, so we considered the inconveniences and the direction of improvement for the existing services. In addition, we established the core value of the service by determining on what points we differentiate, and what value we can provide to users, beyond simply removing inconveniences.Metaverse Dreams of A Shared, Connected and Expanded City
Why Do We Desire Cities? Homo sapiens and Neanderthals had something in common. They both built houses or small cities and lived in groups to survive in the wilderness. But outcomes were different. Homo sapiens indeed survived, while Neanderthals became part of history. Unfortunately, we can spot in our cities several factors that pushed Neanderthals into extinction. We’ll explore them further in a unique world known as the metaverse.