Seoul Universal Design 100
SPEAKER: SIM Dongsub (Director of Design Policy Division, Seoul Metropolitan Government)









SPEAKER: SIM Dongsub (Director of Design Policy Division, Seoul Metropolitan Government)









Seoul to Promote Nationwide Collaboration with Metropolitan Governments through Design
- Seoul to provide its design development expertise and outputs to metropolitan governments across Korea - Support initiatives include matching design advisory groups, participation in development processes, provision of iF Design Award-winning "Fun Design Chairs," and joint project development - Applications open until Friday, May 16th, 2025 - Initiative aims to promote a governance model for the social co-utilization of Seoul’s design assets
Universal Design in the Era of Digital Transformation - Creating a World for All Digital Transformation for Universal Design - Inclusive World
Unlike in the past, the concept of 'disability' is today recognized in accordance with aspects of information accessibility and social context. Many problems can be solved through technology. If accessibility is not considered continuously while creating a new environment, people will feel new disabilities, and to prevent this, accessibility, interaction, and cultural change must be considered. Microsoft's mission is to empower every person and every organization on the planet to achieve more. Just as in the past Microsoft made it easy for people to access information and the Internet through PCs, its direction now is to help people achieve more than ever before through technology. In terms of increasing the accessibility of information by providing software services to all organizations and everyone, it can be seen that this is in line with the purpose of universal design. When we approach the concept of disability, we think of individual health and physical condition first, but disability differs from general interactions and does not represent physical characteristics or health conditions. Of the many people with disabilities, 70% are visually impaired. In addition, in the United States, about 26,000 people each year have a permanent disability due to bodily injury, and some suffer temporary discomfort due to injury. Therefore, since disability is not determined and applicable by physical conditions, but can be experienced temporarily or contextually, design should be developed and services should be prepared according to these situational criteria. There are over 1 billion people with disabilities on the planet. On top of this, as we are entering an aging society, in the future, more people may face a situation in which they need to work in a different environment or access information. Therefore, accessibility should be considered from a long-term perspective. Microsoft has already developed accessibility and high-contrast screen features in Windows since the early days of Windows in 1990, and will continue to do so in the future.Universal Design City Paradigm for a Better Urban Future
The term “Universal Design” is a philosophy about “designing for everyone”, which means designing products, buildings, cities, information, services, etc. to be used by as many as users as possible in a safe and equitable manner, regardless of users’ gender, age, language, status of disability, level of knowledge, etc.Using architecture to design shared ecosystems
Humans are linear social animals, who have great interest in each other as well as many other places. Gehl has been pursuing human-centered designs for a very long time. As we are faced with climate change and various social issues, we recognized the increasing significance of relational resilience, and that the relationships between humans, animals, nature, plants, and the environment are important. In this context, our work and approach are grounded in connectivity, kindness, courtesy, and a dignified experience for all, and examples can be found all over the world. Just as you dine or have a drink with friends on public benches and small tables to take a rest, small but generous gestures and designs for the public end up providing connectivity and kindness for all.
SDIF 2025 Theme Video Short Version
Seoul Design International Forum 2025 – Short version of the theme video. Seoul Design International Forum is a global platform to share the power of design that transforms cities and lives. Your interest and participation are the driving force that leads Seoul to become an even more attractive global design city. In the upcoming SDIF 2026, we will continue the in-depth discussions on sustainability, creative collaboration, and the quality of life.Design that draws a new world
You may remember the controversy, which took place between the right and the left sides in 2019 when the Republic of Korea commemorates its 100th anniversary, on the question whether the year 2019 is the 100th anniversary or not. However, when the first year of another centenary began in 2020, there was no proposal of ideology or vision for the next 100 years despite the controversy in the previous year. I thought that it just goes that way. Then, COVID-19 pandemic has swept the world, creating radical changes as if the pandemic cleans up the world.
Creating shared value through the responsible design of dynamic systems
In times like these, design is more valuable and important than ever. The complexity and uncertainty around us continues to accelerate at unprecedented speed. There are global racial tensions and reconing, interrogations of every aspect of our businesses, new wars, new political leaders, and of course the global pandemic that shifted everything around us—it has been a shock to the system, to all of our systems. How quickly and thoughtfully we can evolve our organizations in responsive and regenerative ways, the better we will be able to navigate these challenging times. In this presentation, I would like to introduce global design firm IDEO and then talk through large-scale system design cases by using a human-centered lens focused on the creation of shared value.
Crime, School Violence, Stress, Obesity... Can We Find Solutions Through “Design?”
Narrow and complex alleys where criminals could hide and flee easily were improved with healthy community content. This region formed a strong bond among residents by closely cooperating with the community service center, district office, and police. “A” is a 31-year-old office worker who gets scared on the way home from work late at night. The shanty town crowded with old houses has somehow become gloomier after the termination of the rebuilding project. “B” living in Gasan-dong, Geumcheon-gu, is in a similar circumstance. “B” feels bleak to walk in a place packed with houses and small factories where there is no one else in sight. The way to go home, the most comfortable place, became the scariest route. In response to this unfortunate paradox, the SMG prepared for a realistic countermeasure with “design.” This solution was derived from the process of changing the scariest route to an enjoyable route, gathering residents, and letting criminals know.
From First Class to Coach
Universal design is increasingly becoming an important part of our lives. Universal design should ensure transparency and involve as many people as possible. Universal design encompasses all fields, including economic, architectural, and social design. The history of universal design can be said to have started with the Weimar Declaration. The Universal Design Forum is a German non-profit organization whose purpose is to create a safe place for all of us. We see universal design as an economic and social mission. There is an old German saying, “A good idea reflects the times.” Today, with rapid changes with industrial development and technology, it is necessary to seek changes in production to accommodate good ideas, and to apply universal design globally by changing all strategies and methods that have been pursued previously. In the past, most buildings were made of wood. Wood has the advantage of allowing you to build a house in a short time, but it has the disadvantage of low sustainability because it is vulnerable to fire and wind. At the time of the Bauhaus, standards of design and construction were defined. The definition concerned planning standards and standards for how a particular building should be built based on ergonomics. It was published as a book and used as a guidebook for builders worldwide.[Session 1] City, Design and AI
[Sang Lee] Today's presentation topic is 'Urban Design and Artificial Intelligence'. Since it's not too difficult a topic, I hope you can listen comfortably. I am currently a Creative Director at TikTok, working on AI system implementation. Before that, I was a Design Director at Google, and prior to that, I was the head of C+ AI Plon Studio at Microsoft. Before that, I worked at LYIN Digital. This year, I wrote a book called 'AI Works, Humans Grow' which fortunately became a bestseller. Thank you.Opening Speech - Director-General of Design Policy Bureau, Choi In-Kyu
I would like to first extend my gratitude to the speakers at home and abroad who prepared for the Seoul Design International Forum which is in its third year this year and to all citizens participating online. Thank you all.
UD (Universal Design) in the Everyday Life of Citizens
How does universal design exist in everyday life - our home life, our daily life and our daily routines? 1. Everyday universal design for our family #1 “An 87-year-old mother, who is physically disabled and unable to go outside without support, often sits in the living room and looks out the window or holds onto the window sill of the veranda and watches people passing outside the apartment window. Recently, her hearing has deteriorated and she can't hear the doorbell very well, so she is afraid that she won't be able to hear when her children call.” Through consideration for the underprivileged and the coming of the aging society, universal design has already become commonplace in developed countries. Although there is a difference in degree, signs of hearing, visual, and physical disabilities appear together in the process of human aging. Although it is a very natural process, it is bound to lead to experiences that cause inconvenience in daily life, which makes us realize how important and useful universal design is for all of us, and why it should become commonplace in our daily lives.