Seoul Design International Forum 2022

2022 Seoul Design International Forum 

○ October 5 (Wed) 2022, 13:00~18:00(KST)
○ Live stream (
○ Theme: DESIGN x Seoul : How does design enrich our future?

Based on the vision to “Create Value through Design,” the Seoul Metropolitan Government implements its various design policies ranging from the macro plans for landscape to the micro plans for service improvement. To ensure that citizens can fully savor the attractiveness of natural environment and spaces across the city and enjoy thoughtful care and respect, the role of design in the future society will be even greater. This forum held with the theme, “DESIGN x Seoul: How Does Design Enrich Our Future,” will learn how design serves as an engine for enhancing values of cities through various examples of cities. Also, it will review how citizens in those cities enjoy these value. 

Moreover, it will provide you with insights on how design can be combined with municipal policies, such as welfare, culture and transportation policies, strategically facilitate cooperation within an organization, and upgrade the level of service across the policies. 

We wish that this forum can be a special experience for you to expand your view about the role of design, which is a key strategy for the future society. 
We look forward to your great interest and participation. 

13:00-13:05 Welcome Address (Oh Se-hoon, Mayor of Seoul)
13:05-13:10 Opening Address (Choi InKyu, Director-General, Design Policy Bureau)
13:10-13:40 Keynote Session: Jewel Changi Airport - Designing the quintessential traveller's experience
       Jeremy Yeo (Former Vice President & Head, User Experience of Jewel Changi Airport)

[Session1 : Practical Plans]
​13:40-14:15 Creating shared value through the responsible design of dynamic systems
             Peter Hyer (Excutive Director, IDEO)

14:15-14:50 Using architecture to design shared ecosystems
             Jeff Risom (Partner, Chief Innovation Officer of Gehl)

14:50-15:25 Life design for well leaving through well living
             Rhee Nami (CEO/Creative director, Studio BAF)

[Session2 : Lessons from Cities (Seoul, Japan, The Netherlands)]
​15:25-16:00 'DESIGN x Seoul', The role of design in the public administration of Seoul city
              Kim Gyu Ri (Director, Design Policy Division, Seoul Metropolitan Goverment)

16:00-16:35 Public design to enrich people's lives
             Kato Kanji (Vice President, GK Sekkei Incorporated)

16:35-17:10 Architect as social innovator
             Lee Kyo Suk (Associate Director, MVRDV)

[Panel Discussion] 
Moderator : Kim Hyun Suk (Head MP of SDIF, Professor of Hongik university)
Panel : Baik Joonsang (Professor, Yonsei University), Yoon Hyegyoung(Research Proffesor, Yonsei University), Lee Hyunsung (Professor, Hongik University), Kim Gyu Ri (Director, Design Policy Divisioin, Seoul Metropolitan Goverment), Rhee Nami (CEO/Creative Director, Studio BAF)

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