Seoul Design
International Forum
서울디자인국제포럼

Monthly <Design> Sep Issue. The Charm of Cities Told by Designers: SDIF 2025

The Seoul Metropolitan Government has made continuous efforts to build a city where design becomes a standard for everyday life. Starting with “Design Seoul 1.0” in 2009, the city expanded its strategies through “Design Seoul 2.0” and various design policies. Now, in 2025, Seoul presents a new vision for enhancing the city’s global appeal and charm through the theme “Attractive City of Seoul: Designing a Better Global Life.”

Pre-Registration is now open!

Pre-Registration for Seoul Design International Forum 2025 is now open!

Visiting “Maeum Maru,” a Healing Space for Single-Person Households

Hello! We are the 2025 Seoul Design International Forum Supporters. This time, I’d like to share my visit to a public design facility in Seoul and introduce it to you. Today, in relation to Seoul’s design policy, I’ll be introducing the Dongdaemun-gu Family Center. The City of Seoul has been making various efforts through public design to improve citizens’ quality of life and strengthen the identity of local communities. In particular, the Dongdaemun-gu Family Center is an important facility operated as part of such policies.

Not Just a Smoking Booth? Seoul's Urban Public Design in Action at Cheongnyangni Station

Hello! I’m Yerim Ko, a supporter of the 2025 Seoul Design International Forum. Today, I’d like to share my visit to the newly installed Seoul-style smoking booth near Cheongnyangni Station. A smoking booth? Isn’t that just a place to smoke? Not at all! This is a thoughtfully designed space that reflects Seoul City’s efforts to address urban issues through design.

A Playground in the Heart of the City? Welcome to Seongsu 1 Play Park!

Hello! I'm Ssugo, and I’m excited to be part of the 2025 Seoul Design International Forum as a supporter. Today, I’ll be introducing a spot I recently explored—Seongsu 1 Play Park! Also known as Seongsu 1-ga Children’s Park, it’s just an 11-minute walk from Exit 2 of Seoul Forest Station, or you can take Bus 2224 from Exit 1 of Seongsu Station.

You Won’t Believe This Is in Seoul, Haneulhaneul & Welcome Pavilion

Hello! I’m Lia, and I’ve just joined as a supporter for the 2025 Seoul Design International Forum! Have you ever thought about how public design impacts our daily lives? In fact, public design goes far beyond simply creating a visually pleasing city. It plays a vital role in improving quality of life, strengthening community safety, and revitalizing local economies and culture.

Gray Construction Sites, Out! 'Attractive Fences' That Turn Seoul into an Open-Air Gallery

Hello! This is Nayoung Kwak, supporter of the 2025 Seoul Design International Forum! Have you ever walked past a construction site in Seoul and suddenly been drawn in by a beautifully designed barricade? The surprising star behind this transformation of dull and drab construction sites is Seoul’s very own “Attractive Fences”! Today, let’s explore what these Attractive Fences are, how they bring positive change to urban life, and where you can find these hidden design gems across the city.

Nature-Inspired Welcome Pavilion Debuts at Boramae Park for the Seoul International Garden Show

- The Welcome Pavilion, designed as a symbolic icon of the Seoul International Garden Show, now marks the main entrance of Boramae Park. - It functions as a central hub that integrates rest areas, exhibitions, and interactive experiences, and will later serve as a participatory public space. - Together with the “Haneul-Haneul” rest installation, it is expected to enhance the overall appeal of the Garden Show to citizens. - Starting this year, a newly designed Pavilion will be introduced annually as a signature feature of the Garden Show.

Seoul Unveils Three Urban-Friendly Smoking Booth Designs Centered on Public Consideration

- The Seoul Metropolitan Government has unveiled three “Seoul-style Smoking Booth” designs to address social conflict and visual disorder caused by unregulated smoking in urban areas. - The booths are available in three types—Open, Semi-Open, and Enclosed—based on citizen feedback and expert consultation, balancing public utility and functional efficiency. - A pilot installation will begin on April 26 at Cheongnyangni Station Square, with official design guidelines to be distributed in May for adoption by local districts and private facilities. - This initiative aims to safeguard public health, enhance the city's aesthetic quality, and improve the overall street environment through thoughtful public design.

Seoul to Promote Nationwide Collaboration with Metropolitan Governments through Design

- Seoul to provide its design development expertise and outputs to metropolitan governments across Korea - Support initiatives include matching design advisory groups, participation in development processes, provision of iF Design Award-winning "Fun Design Chairs," and joint project development - Applications open until Friday, May 16th, 2025 - Initiative aims to promote a governance model for the social co-utilization of Seoul’s design assets

Seoul Expands Its "Design Companionship" Initiative to Other Metropolitan Cities

- On March 27th (Thursday), Seoul signed an agreement with Busan, launching intercity collaboration through the "Design Seoul" initiative. - The two cities will share accumulated design assets, capabilities, and policies to seek solutions to urban challenges through design. -A joint workshop will be held in Busan from March 27th to 28th, featuring expert presentations, keynote lectures, and participation by public officials. - "Through continued exchange and cooperation with Busan, we will lead innovation in urban design," Seoul city officials stated.

Seoul Launches Unified Public Transportation Brand ‘GO SEOUL’ - Set to Become an Icon of the City

- Applicable to four modes of transportation covered by the Climate Companion Card: buses, subways, public bikes (Ddareungi), and Han River buses - ‘GO’ combined with the infinity symbol (∞) symbolizes the endlessly connected and evolving nature of Seoul’s transport - Expected to serve both as a symbol of convenience for citizens and a representative icon of the city, akin to the London Roundel - Mayor Oh: “GO SEOUL will play a key role in enhancing Seoul’s design-driven identity and global competitiveness.”

[Special Interview] Jeffrey T.K. Valino Koh

1. In countries like Singapore, various tax incentives and policies are provided to support and nurture design-related startups. What type of government support do you think is most effective in fostering the growth of the design industry? I think it’s important to understand that the design industry in Singapore is not necessarily the same as in Korea. In South Korea, design often focuses on creating objects or crafting compelling experiences. In Singapore, however, design is more about process redesign.

[Special Interview] Chris van Duijn

1. What do you think is the ideal urban space in Seoul and why? What’s interesting about Seoul is its diversity and variety, which makes the city truly unique. One notable feature is its proximity to the mountains. On the slopes of the mountains, you’ll find villages with a unique, fine-grained scale and rich texture where people live, work, and dine.

[Special Interview] Craig Kiner

1. What was it like to return to Korea and visit DDP, a place you personally contributed to designing? It was a pleasure returning to Seoul to attend the Seoul Design International Forum 2024. I was involved with the design, development and construction of DDP over 6 years. I thoroughly enjoyed visiting the facility once again. Considering the facility is now10 years since completion, the building has performed well. SDF and SMG have been superb guardians of DDP organising a broad programme of events to ensure the facility remains a key component of the cultural infrastructure and life of Seoul, with art, fashion, music and design at the forefront.

[Special Interview] Birgit Mager

Do you have any advice or words of wisdom for Korean students aspiring to become leaders in service design? If you would like to be a leader in service design, you should try to be a tree-shaped person. What is a tree-shaped person? You have to have deep roots and you have to have many branches. So the deep roots are the roots in design research. You need to have a good understanding on how to understand a complex system, how to visualize a complex system.

[Special Interview] Prof. Dr. Peter Zec

As someone currently traveling across Asia, could you share your thoughts on what you find most inspiring about Seoul’s design compared to other cities in the region? I think Seoul has developed very strongly in the last decades and I would compare the designers from Seoul and from Korea with the designers from Italy.

[Panel Discussion 2] Designing for a sustainable future

[Chair] Welcome everyone. Today's session topic is 'Design for the Future.' The presentations we've heard from our speakers have been very insightful, covering various aspects that affect both our current lives and future existence. In this panel discussion, we would like to discuss with our session speakers and panelists how various digital innovation technologies, including artificial intelligence, are impacting our public services and product design. Furthermore, we'd like to exchange views on how these changes will guide urban life and our daily existence.