Seoul Design
International Forum
서울디자인국제포럼

3rd Pre-forum for 2022 Seoul Design International Forum Part1

TALK 1. Value of custom public design that is easy to understand and is convenient

2022 SDIF_Promo Video

2022 SDIF_Promo Video

SIDF 2022_Forum registration

Warmest greetings from Seoul, Korea! We cordially invite you to join 2022 Seoul Design International Forum to be live-streamed at 13:00-18:00 on October 5, 2022(KST). Click here to convert the time and date of the forum into your time zone.

Seoul Design International Forum 2022

Based on the vision to “Create Value through Design,” the Seoul Metropolitan Government implements its various design policies ranging from the macro plans for landscape to the micro plans for service improvement. To ensure that citizens can fully savor the attractiveness of natural environment and spaces across the city and enjoy thoughtful care and respect, the role of design in the future society will be even greater. This forum held with the theme, “DESIGN x Seoul : How Does Design Enrich Our Future,” will learn how design serves as an engine for enhancing values of cities through various examples of cities. Also, it will review how citizens in those cities enjoy these value.

Senior life in the era of Ageing society

According to the World Population Ageing 2020 published by UN, the Ageing population that consists of those who are 65 years old and older has reached 720 million people in the world as of 2020, and is predicted to account for 1/6th of the global population in 2050. Our society is also at the brink of entering the super-aged society as the baby boomer generation transferred into the elderly population starting from 2020. The expansion of the ageing population could be seen as a result of a natural phenomenon in the midst of the extended life expectancy of human on the back of advancement in the medical science and technology. The change in the demographic composition is a critical factor that determines the future of humanity. In particular, since a dramatic change in the demographic structure such as ageing can lead to various changes in the local community, global efforts are being made to seek out multi-angular countermeasures to ageing.

Strategy to expand cognitive health design

Cognitive health design project, which is one of Seoul’s representative design policies to resolve social issues, began in 2014 to apply the design that reflects the physical, emotional and social characteristics centered on residential environment of senior citizens to respond to aging society and sudden growth in the elderly with dementia. The concept of cognitive health design that may rather be unfamiliar to the general people is connected to a series of processes that allow us to see objects, acquire information and make judgement in our daily lives. There are cases where people face unexpected accidents or where functional abilities decline due to aging during the lifetime of humans, and there are also situations that are difficult to be resolved in the medical field. Seoul’s cognitive health design project that can act as a guide in such circumstances is a project that enhances the maintenance and enhancement of cognitive functions such as declined memory, concentration and orientation capability of senior citizens through contents involving physical activities, stimulation of the five senses and social exchange, for the first time in Korea.

ESG and Social problem-solving design; with a focus on design governance project

Since the spread of COVID-19, cities have faced various social problems different from the pre-COVID era, and citizens have experienced fatigue and stress arising from social problems including Corona Blue (depression due to self-isolation and social distancing), social isolation, increased hatred, digital addiction, etc. To effectively respond to social problems of the city that take place in a multifaceted manner, it is critical to clearly define subproblems first.

Policy direction identified from the analysis of the diffusion process of Life Safety (Crime Prevention) Design

The anonymous cities that we have been building allowed us to have maximum freedom and make various choices, however, inappropriately, the cities have mercilessly reduced many alternative choices such as collective community action that were available in the past. Only for the limited purpose of reviving the collective environment, physical design of living environment must be used.

A new tool to discover an integrated and demand-oriented policy agenda for near future__ De-sign:Re-form

Design, which first started as an activity of creating tangible goods, is now creating intangible values in the form of experience and service design. As demand for digital services including mobile applications rises, user experience design that creates a system that evokes emotions started to get attention, and service design which focuses on finding invisible needs of users and developing a new service model has been widely adopted and used in various areas of industry including hospitals, banks, education institutions, etc.

Health of the residents and city shelter in the post pandemic era

The pandemic that dramatically changed the daily lives and the work environment across the globe is going through a recovery phase in all metrics. Experts have predicted that the humanity will have daily lives that is different from the period prior to the spread of Covid-19 based on the New Normal (Standard that is newly emerging with the change in the era) phenomenon that resulted from the prolonged spread of the infectious disease, and as such, many cities and citizens started to face a new life.

The value of experience design that drives city brands

We establish relationships with brands through certain experiences, and all people are connected to brands. A brand, in itself, signifies the internal standard and pillar of external practice, and branding refers to proving the reasons for existence and the uniqueness of the subject, creating and protecting principles and standards, and practicing these to live independently within a relationship.

Design that draws a new world

You may remember the controversy, which took place between the right and the left sides in 2019 when the Republic of Korea commemorates its 100th anniversary, on the question whether the year 2019 is the 100th anniversary or not. However, when the first year of another centenary began in 2020, there was no proposal of ideology or vision for the next 100 years despite the controversy in the previous year. I thought that it just goes that way. Then, COVID-19 pandemic has swept the world, creating radical changes as if the pandemic cleans up the world.

Design in the Era of Disruptive Paradigm Shift

In today’s world, we’re facing a rapid paradigm shift. This presentation focuses on the role and significance of design in the midst of such changes and the future direction of urban public design. My personal experiences on paradigm shifts in the realm of design come into play in assessing the past and the present. The presentation also aims to facilitate the exchange of ideas on how we should change and adapt in the face of the paradigm shift.

What is the significance of the brand called Seoul to you?

Portland, New York, or Berlin Personally, I have never been to Portland. However, since a few years ago, lifestyles that is known as ‘YOLO life’, and ‘Kinfolk life’ have emerged, and Portland, was mentioned as one of the representative cities. Portland was perceived to be a city that acknowledges open mindsets and lives, as well as one that is filled with a feeling of relaxation while being a little slow, and not a city that is artificially made and attempts are made for improvements and change. Of course, this is the result of successful city branding. This is why I am treasuring the Portland mask that I received as a gift from an acquaintance who recently visited Portland. Another keyword that is currently being mentioned as much as ‘design’ is ‘branding’. Branding is a topic that is widely used and with importance almost at the level that it can be applied from branding products to corporations, and from individuals to cities and countries. This proves that it is not something that simply ends after having experienced and consumed it, but there is a growing interest and understanding about who I am, what I am consuming or experiencing, and for what purpose. Thus, the example of Portland that I just mentioned before is very strong even if it is a small experience. Our experience in recalling a certain image, brand or a representative spot immediately after hearing the name of a certain city like New York, Berlin, Milano, Davos, or London is the result of city branding (whether we are conscious of it or not). Seoul Design International Forum that was held through Zoom on March 31st was both timely and appropriate in that ‘city brand’ was chosen as the design paradigm. In the forum that was held under the theme of ‘Design trend and direction of policy’, ‘Value of Experience Design in City Brand’, in particular, (Speaker: CEO Choi So-hyun of Perception) triggers us to think about what is required for ‘city branding’ while pointing out the context and meaning of city brand to us, in the current times, where there is a deluge of ‘branding’.

Citizen Participation is Key to Social Innovation in Future Cities

On March 31, 2022, the 1st preliminary forum of Seoul Design International Forum hosted by the Design Policy Bureau of the Seoul Metropolitan Government was held online. Out of the three speakers, Lee Kun-pyo, Dean of the Hong Kong Polytechnic University, explained the core of the change towards future society and the role and vision of design under the theme, “Design in the Era of Disruptive Paradigm.” It was an inspiring lecture that led me to contemplate on a lot of things as a professor who studies and teaches design and as head of an institution of social innovation education at a university. In this paper, I aim to discuss the relevance of the meta discourse raised during the lecture on our actual lives as well as its implications for citizens of future cities.

SEOUL DESIGN INTERNATIONAL FORUM 2021 ARCHIVE

This is the 2021 Seoul Design International Forum Archive Book.

A safe space for medical care that boosts resilience and recovery for all

It's been two years since the declaration of the COVID-19 pandemic and healthcare professionals have been battling the virus. As the pandemic prolonged, we have been practicing social distancing and self-quarantine in everyday life for the past two years. The unusual situations which people never experienced before became a new normal, and physical distancing and the Stay Home Stay Safe campaign were implemented to minimize direct contact with other people, which ushered into the “Untact” era. Meanwhile, frontline healthcare professionals that treat patients with COVID-19 are directly exposed to the virus and having a very challenging time. Healthcare workers have been known to have a very high level of stress and fatigue even before the pandemic, however, the outbreak of COVID-19 led to the huge demand exceeding the capacity of healthcare systems, and healthcare workers were put under extreme strain due to overwork and chronic stress.

SEOUL DESIGN INTERNATIONAL FORUM 2022

SEOUL DESIGN INTERNATIONAL FORUM 2022