Seoul Launches Unified Public Transportation Brand ‘GO SEOUL’ - Set to Become an Icon of the City
- Applicable to four modes of transportation covered by the Climate Companion Card: buses, subways, public bikes (Ddareungi), and Han River buses
- ‘GO’ combined with the infinity symbol (∞) symbolizes the endlessly connected and evolving nature of Seoul’s transport
- Expected to serve both as a symbol of convenience for citizens and a representative icon of the city, akin to the London Roundel
- Mayor Oh: “GO SEOUL will play a key role in enhancing Seoul’s design-driven identity and global competitiveness.”
