SEOUL DESIGN INTERNATIONAL FORUM
Seoul Design International Forum 2024
Designing the City of the Future
Seoul Metropolitan Government has been continuing to design the present and future of the city through design policies that improve the quality of life for all citizens and consider the needs of citizens.
The 5th Seoul Design International Forum (SDIF) will celebrate the 10th anniversary of the DDP, a landmark of Seoul's global design city, and discuss the city's design leadership in the future under the theme of 'Designing the City of the Future'.
Through this forum, We will be able to experience Seoul city's design policies, the global capabilities of designers who are competitive in the public sector, and the power of attractive urban design.
We cordially invite you to the Seoul Design International Forum, which will be held on November 27th (Wed.), 2024.
Thank you.
Time
Program
10:45~10:50
Opening remarks
11:00~11:40
Special Discussion
: Landmarks, the Engine of Urban Competitiveness
Oh Se-Hoon (Mayor of Seoul)
Peter Zec (Founder and CEO, Red Dot GmbH & Co. KG)
Craig Kiner (Associate Director of Zaha Hadid Architects)
Chair: Cha Gang-Heui (CEO, Seoul Design Foundation)
13:00~13:25
Keynote session 1:
The Spirit of Success
- Designing the Urban Quality of Life
- Peter Zec (Founder and CEO, Red Dot GmbH & Co. KG)
INFORMATION
Professor Dr. Peter Zec is the Founder and CEO of Red Dot. In 1991, he took over at the helm of Design Zentrum Nordrhein Westfalen in Essen, which had been hosting a design competition since as early as 1955. Peter Zec developed what had until then been a national competition, transforming it into an international platform for the evaluation of design. He established its global gearing and expanded the Red Dot brand.
Session 1: Empowering Global Design Capabilities through Urban Initiatives
Chair: Hyun-Kyung Lee
(Professor, Yonsei University)
INFORMATION
Hyun-Kyung Lee is currently a Professor in the Division of Culture & Design Management, Department of Innovation at Yonsei University, Seoul, Republic of Korea. She received his Ph.D. in Arts Administration from Florida State University, FL, USA in 2007, and master’s in museum studies from Syracuse University, NY, USA in 2004, and bachelor’s in visual communication design from Hong-Ik University, Seoul, Korea in 2000. She has worked at industries as junior design researcher at LG Electronics, Inc. from 2000 to 2002, as post-doctoral researcher at Paul Getty Museum at Los Angeles, CA from 2007 to 2008, and as adjunct professor at ArtCenter College of Design at Pasadena, CA from 2008-2009.13:30~13:45
Dongdaemun Design Plaza, Fashion and Future - Craig Kiner (Associate Director, Zaha Hadid Architects)
INFORMATION
Craig Kiner, Associate Director at Zaha Hadid Architects (ZHA) in London, is a registered architect with over 30 years experience. Craig has a passion for urbanism and civic space, advocating for architecture’s transformative role through the positive interrelationship between architecture and the public realm. Project Director for the Dongdaemun Design Plaza in Seoul, South Korea, Eli and Edythe Broad Art Museum in East Lansing, Michigan, and the Queen Mother Library in Phnom Penh, Cambodia, he has collaborated on numerous master planning, cultural , transport, residential and mixed-use projects including: KAPSARC, in Saudi Arabia, Masaryk Rail Station Development in Prague, Culenova Residential Development in Bratislava, Tallinn Port Masterplan, Estonia and Vasby Entre in Sweden. Prior to returning to ZHA, his previous experience at Jacobs, Urban Initiatives, KPF and Koetter, Kim focused on multi-disciplinary regeneration including Canary Wharf, Battersea Power Station, London, Sheffield City Centre Masterplan, Leeds, Bishopsgate Goods Yard, and Stratford Town Centre adjacent to the 2012 London Olympics. Craig holds a MArch in Urban Design from the GSD, Harvard and degrees in Architecture and Environmental Design. He has taught at Univ of Greenwich and Univ of East London, visiting juror and was the student liaison officer and student mentor at the GSD.13:45~14:00
City, Design and AI - Sang Lee (Creative Director, Tik Tok)
INFORMATION
He worked as a creative director at Google and Microsoft, and is currently a design leader at TikTok's Silicon Valley headquarters. He works on artificial intelligence, digital transformation, and design systems projects. He was one of founding members and studio leader of the New York office of digital consultancy 'Deloitte Digital'. He was a product designer at digital agency R/GA. He is the author of the bestselling 'AI Works, Humans Grow' and the 'How Designers Think' series.14:00~14:15
Invisible Landmarks - Chris van Duijn (Partner, OMA)
INFORMATION
Chris van Duijn is a partner at OMA since 2014 and leads OMA’s work in Asia. He joined the practice in 1996 and has been involved in some of OMA’s most renowned projects such as Universal Studios in Los Angeles, the Prada stores in New York and Los Angeles (2001), Casa da Música in Porto (2005), CCTV Headquarters in Beijing (2012) and Prada Transformer in Seoul (2009).14:15~14:55
Panel Discussion 1
- Junggi Sung (Creative Director, Daylight)
- Dahyoung Chung(Joint Art Director, 2025 Venice Biennale Korean Pavilion)
- Peter Zec, Craig Kiner, Chris van Duijn, Sang Lee
INFORMATION
Junggi Sung has worked as an industrial designer at IDEO, LUNAR, and Daylight in the U.S. for over 20 years, and is currently serving as the general creative director of Daylight in the U.S., Korea, and Germany. He received the Presidential Award for 21st Century Talent Design from the Government of the Republic of Korea in 2003 and won the first prize at the Porsche International Competition in the U.S., the first prize at the Sony Korea Competition, the gold prize at the Opus International Competition in Japan, the gold prize at the LG Electronics International Competition, and three gold awards the German IF Award, one gold and two silver awards at the U.S. IDEA Awards, and two Best of the Best awards at the German Red Dot. He was selected as a next-generation design leader by the Korea Institute of Design Promotion in 2008 and 2009, and as a post-next-generation design leader in 2011 and 2012. In 2021, with the support of the Seoul Design Foundation, a personal exhibition was held at Seoul DDP under the theme of 'Thinking Design’, and some of the exhibited works were permanently collected at the Seoul Design Museum. Since 2019, he has been a judge in the product section of the German iF Design Award.INFORMATION
Chung Dahyoung is the co-founder of the Curating Architecture Collective, based in Seoul. Currently She is co-artistic director of the Korean Pavilion at the Venice Architecture Biennale 2025 and an adjuct professor at Design Department of Kunkuk University. From July 2011 to July 2024, she served as a curator at the MMCA, and was the co-curator of the Korean Pavilion at the 2018 Venice Architecture Biennale. Her major exhibitions include Figurative Journal: Guyon Chung Archive (2013), Itami Jun: Architecture of the Wind (2014), Papers and Concrete: Modern Architecture in Korea 1987-1997 (2017), Olympic Effect: Korean Architecture and Design from the 1980s-1990s (2020), and Performative Home: The Art of Alternative Living (2024).15:05~15:30
Keynote session 2
Service Design for the Desirable Cities
- Smart Living through Design
- Birgit Mager (President, Service Design Network)
INFORMATION
Birgit Mager is co-founder and president of the International Service Design Network and editor-in-chief of Touchpoint, the international journal of service design.
Session 2: Designing for a sustainable future
Chair: Hyosun Kwon
(Associate Professor, Kookmin University)
INFORMATION
'Professor Hyosun Kwon has been with the Department of Industrial Design at Kookmin University since 2021, where she focuses on interaction design through the physicalization of digital information. Her research centers on reimagining everyday digital media experiences through tangible interfaces, augmenting conventional user interactions. Recently, she has pursued mixed reality interaction design strategies to enable seamless digital content experiences within daily life. Professor Kwon holds a Bachelor’s and Master’s in Industrial Design from KAIST and completed her PhD at the Mixed Reality Lab in the School of Computer Science at the University of Nottingham, where her research examined user experience design in digital gift exchange. Prior to her position at Kookmin University, she served as an Assistant Professor at School of Design and Creative Arts in Loughborough University, UK.15:30~15:45
Designing for Transition: Transforming Design(ers) for a Sustainable Future - Jeffrey T.K. Valino Koh (Centre Head & Associate professor, Design Factory @ Singapore Institute of Technology)
INFORMATION
Jeffrey, a transdisciplinary experiential designer, has spent most of his life in Toronto, Canada but has had the opportunity to live, work, and study in numerous global cities such as Sydney, Zurich, London, Rotterdam, Berlin, Seoul, Singapore, and Tokyo. With his diverse background and expertise, Jeffrey has worked on a range of projects including catwalk and fashion show designs for PRADA, advertising and gallery curation for KesselsKramer, and architecture and exhibition design for the Office for Metropolitan Architecture / Rem Koolhaas.15:45~16:00
The Convergence of AI and Design: Organizational Culture, Personalization, and Ethical Leadership - Kaya Kim (Senior Advisor, Design Center at LG Electronics)
INFORMATION
Kaya Kim is currently the youngest executive at LG Electronics Design Corporate Center, specializing in AI-based product interfaces and digital transformation, with a background in industrial and service design. She has led digital design standardization and AI automation projects at Volkswagen Group IT in Germany and managed global Service Design Awards and conference at the Service Design Network. Currently, she is spearheading the design of next-generation AI products and on-device AI applications.16:00~16:40
Panel Discussion 2
- Jeong-Youn Lee (Associate Professor, Seoul media institute of technology)
- Birgit Mager, Jeffrey T.K. Valino Koh, Kaya Kim
INFORMATION
Professor Joung Youn Lee has been with Seoul Media Institute of Technology since 2010. She is launching a new AI STARTUP department in 2025, focusing on AI-driven design thinking and service design. With extensive experience in the public sector, she has led service design projects at the Local Government Officials. Professor Lee holds degrees from Hongik and Sogang Universities, has worked with LG Electronics, and served as a visiting professor at KISD. She is also a former vice president of the Service Design Association.16:40~17:00
Wrap up
SEOUL DESIGN INTERNATIONAL FORUM 2023
HUMANISING CITIES : HUMAN • DESIGN • CITY
Seoul Metropolitan Government has been carrying out discussions on the present and the future of the design of Seoul that is desired by citizens through the Seoul Design International Forum. We would like to carry out discussions on how our city, Seoul, is currently being illuminated with participants by inviting the best-in class speakers who are global designers, architects and experts in the field, under the vision of 'Humanising Cities' that is not being prioritized at all while being taken for granted.
Moreover, we believe that you will be able to promote new experiences and generate new memories in the public realm through this forum, and we think you will be able to gain strong insights on the role of public design as the 'alchemist of the city' that can strongly enhance even the competitiveness of the city through that collective memory.
It is no exaggeration to say that today's city is the most powerful online/offline platform that enables hyperconnectivity. We hope that Seoul Design International Forum to be held on September 14th will be a precious venue to imagine innovative ideas together and apply them to the public realm.
We ask you for your continuous interest and participation.
Time
Program
13:00~13:20
Welcoming Remarks (Oh Se-Hoon, Mayor of Seoul)
13:20~14:00
Keynote Session Humanising our Cities - Thomas Heatherwick(Founder of Heatherwick Studio)
INFORMATION
Thomas Heatherwick is one of the UK’s most prolific designers, whose varied work over two decades is characterised by its originality, inventiveness and humanity.14:00~14:40
Session 1: The City of Today: Urban Design Strategies for Seoul as an Inclusive City The Social Role of Architects and Balancing between Humanitarian and Architectural Works - Shigeru Ban(CEO of Shigeru Ban Architectural Design Office)
INFORMATION
1. Field14:40~15:00
Session 1: The City of Today: Urban Design Strategies for Seoul as an Inclusive City Role of Design: Assist Co-existence of People / Environment / Technology - Choi So-hyun(Head of NAVER Design & Marketing)
INFORMATION
1. Organization15:00~15:20
Session 1: The City of Today: Urban Design Strategies for Seoul as an Inclusive City From Ideas to Implementation, Transforming Limits into Opportunities in Design - Lee Dal-woo(CEO of Studio Maeum)
INFORMATION
1. Organization15:20~15:40
Session 2: The City of Tomorrow: Future city of sentiments established through a new vision of design Design Seoul 2.0 Design Policy and Future Strategies - Choi Inkyu(Director-General, Design Policy Bureau, Seoul Metropolitan Government)
INFORMATION
1. Organization15:40~16:10
Session 2: The City of Tomorrow: Future city of sentiments established through a new vision of design Going Public - Meejin Yoon(Dean, Cornell University AAP, and Partner, Höweler + Yoon Architecture)
INFORMATION
1. Field16:10~16:30
Session 2: The City of Tomorrow: Future city of sentiments established through a new vision of design The Innovative City for the Next Generation(the MZ Generation): Advancing Towards Ultra Connectivity and the Real World - Song In-hyuk(CEO of Unique Good Company)
INFORMATION
1. Organization16:30~17:20
Panel Discussion
Moderator: Professor Yoon Hyegyoung
Panel : Thomas Heatherwick(Founder of Heatherwick Studio), Shigeru Ban(CEO of Shigeru Ban Architectural Design Office), Meejin Yoon(Dean, Cornell University AAP, and Partner, Höweler + Yoon Architecture), Choi Inkyu(Director-General, Design Policy Bureau, Seoul Metropolitan Government), Choi So-hyun(Head of NAVER Design & Marketing), Song In-hyuk(CEO of Unique Good Company), Lee Dal-woo(CEO of Studio Maeum)
INFORMATION
1. FieldSEOUL DESIGN INTERNATIONAL FORUM 2022
DESIGN X SEOUL : HOW DOES DESIGN ENRICH OUR FUTURE?
Based on the vision to “Create Value through Design,” the Seoul Metropolitan Government
implements its various design policies ranging from the macro plans for landscape to the micro plans
for service improvement.
To ensure that citizens can fully savor the attractiveness of natural environment and spaces across the city and enjoy thoughtful care and respect, the role of design in the future society will be even greater.
This forum held with the theme, “DESIGN x Seoul : How does design enrich our future?,” will learn how design serves as an engine for enhancing values of cities through various examples of cities. Also, it will review how citizens in those cities enjoy these value. Moreover, it will provide you with insights on how design can be combined with municipal policies, such as welfare, culture and transportation policies, strategically facilitate cooperation within an organization, and upgrade the level of service across the policies.
We wish that this forum can be a special experience for you to expand your view about the role of design, which is a key strategy for the future society.
We look forward to your great interest and participation.
Time
Program
13:00 - 13:10
Welcome Address
Oh Se-hoon
(Mayor of Seoul Metropolitan Government)
Opening Address
Choi InKyu
(Director-General, Design Policy Bureau)
13:10 - 13:40
Keynote session: Vision & Strategy
JewelChangi Airport – Designing the quintessential traveller’s experience
-Jeremy Yeo
(Former Vice President & Head, User Experience of Jewel Changi Airport)
INFORMATION
Jeremy Yeo has over 20 years of experience in both public and private sectors, where he had leadership roles spanning across asset management, project development, operations and corporate strategy. He has deep experience and interests in customer experience strategy, customer journey design and consumer insights analysis. As Vice President & Head of User Experience, he has driven the conceptualization, development and operations of Jewel Changi Airport. Likewise for Shangri-La Group in China, where he enhanced its customer experience capabilities for Beijing’s Winter Olympics 2022 project, as well as China World Trade Center’s digital and marketing initiatives. Jeremy is passionate about driving change and transformation work. He has led the corporatization of public sector organizations, transitioning these organizations into commercial-focused entities with stronger performance-driven mindset. He joined PSA during its early formative years as a commercial entity; similarly, during the corporatization of Changi Airport Group, Jeremy was instrumental in driving a focused culture of linking operational and commercial performance whilst enhancing its reputation of service excellence.13:40 - 14:15
Session1: Practical Plans
Creating shared value through the responsible design of dynamic systems
- Peter Hyer
(Executive director of IDEO)
INFORMATION
As an Executive Director at IDEO, Peter focuses on transformation strategy for platform businesses by growing capabilities, cultivating change, developing product strategy, and pushing the edges of media and technology. He works with start-ups and industry incumbents alike to build teams, develop brands, launch products, and grow businesses. With an ecosystem approach to designing human-centered products and services, he helps grow creative leadership and empower change in organizations.14:15 - 14:50
Session1: Practical Plans
Using architecture to design shared ecosystems
- Jeff Risom
(Partner, Chief Innovation Officer of Gehl)
INFORMATION
Jeff is a partner and the Chief Innovation Officer at Gehl. In his daily work, Jeff leads Gehl’s innovation team in finding new ways to work with data and develop innovative solutions to make better cities for people. He applies people-first design principles to building healthy neighborhoods, connecting cities with data stories, and influencing short-term investment for long-term visions. His latest projects include working with the city of London exploring how redesigning ‘foodscapes’ change eating habits and reduce incidence of Childhood Obesity and in Copenhagen to reduce people’s exposure to poor air quality through the Thrive Zone strategy. Jeff works globally with public and private clients and is always inclined to work in projects that aim for sustainability, inclusiveness, and equality for all.14:50 - 15:25
Session1: Practical Plans
Life design for well leaving through well living
- Rhee Nami
(CEO/Creative Director, Studio BAF)
INFORMATION
1. Area15:25 - 16:00
Session2: Lessons from Cities (Seoul, Japan, The Netherlands)
'Design x Seoul', The Role of Design in the Public Administration of Seoul City
- Kim Gyu Ri
(Director, Design Policy Division, Seoul Metropolitan Government)
INFORMATION
Kim Gyu Ri, Director of Design Policy Division of Seoul Metropolitan Government, is in charge of the urban policies for design and is committed to improving the quality of life of citizens by building a city with emotional designs in daily lives of the citizens.16:00 - 16:35
Session2: Lessons from Cities (Seoul, Japan, The Netherlands)
Public design to enrich people's lives
- Kato Kanji
(Vice president of GK Sekkei Incorporated)
INFORMATION
1. Field16:35 - 17:10
Session2: Lessons from Cities (Seoul, Japan, The Netherlands)
Architect as social innovator
- Lee Kyo Suk
(Associate Director of MVRDV)
INFORMATION
1. Field17:10 - 18:00
Panel Discussion
Moderator : Kim Hyun Suk
Panel: Baik Joonsang (Professor, Yonsei University), Yoon Hyegyoung (Research Professor, Yonsei University), Lee Hyunsung (Professorr, Hongik University), Kim Gyu Ri (Director, Design Policy Division, Seoul Metropolitan Government), Rhee Nami (CEO/Creative Director, Studio BAF)
INFORMATION
contentSEOUL DESIGN INTERNATIONAL FORUM 2021
RE-CONNECT: DESIGN AS A VALUE CREATOR
The Seoul Metropolitan Government has been striving to improve the quality of life for citizens and increase the value of the city through design. As part of these efforts, the Seoul Metropolitan Government has shaped its development direction through international forums and seminars, where leading experts have shared innovative design cases that reflect contemporary approaches such as social problem-solving design and universal design. Based on the results of these discussions, the Seoul Metro Government has made efforts to integrate design into municipal administration, ranging from various micro-strategies to macro-plans such as institutional reform and infrastructure expansion. The theme of this year’s Seoul Design International Forum is 'Re-Connect: Design as a Value Creator'. It will also feature an insightful overview of the 11 topics that were discussed over the past eight years. We will discuss design as a value creator via subjects such as “problem-solving,“ “inclusion and resilience,” “city attractiveness,” and a “new-level of experience” that organically connects the virtual world and real world, the industrial and public sectors, and the government and civic society through design. We hope this forum can offer you a unique experience that enhances your perspective on the strategic role of design in future society. We warmly look forward to your participation.
Time
Program
13:00 - 13:10
Opening
13:10 - 13:30
Keynote session: Vision & Strategy
A Call For Optimism
- Richard van der Laken
(Co-Founder&Creative Director)
INFORMATION
Richard Van der Laken is a creative director based in Amsterdam. He met Pepijn Zurburg while studying at the Utrecht School of Art and Sandburg institute, and together they formed De Designpolitie - a renowned visual design agency, graphic design collective, Gorilla, and What Design Can Do (WDCD). Since forming, they’ve worked with many partners from Rabobank to Artis Zoo, won numerous awards, and feature in the permanent collection of galleries such as the Design Museum London and MoMa New York. At WDCD, they’ve created multiple design challenges, publications, and events hosted across Amsterdam, Brazil and Mexico. If Richard’s not in the office, he’s probably halfway across the world (virtually these days), preaching the What Design Can Do story at conferences like TED, The Next Web or Design Indaba.13:30 - 13:50
Keynote session: Vision & Strategy Better Cities through Design to Improve Life - Mariano Alesandro (The Index Project, Head of Future Thinking and Special Projects)
INFORMATION
Mariano leads the development of The Index Project's digital platforms and our insights platform, Big Picture. He's also the Head of Special Projects, designing and executing special custom projects and design challenges with partners around the world. He works extensively with our education programmes, facilitating workshops physically and digitally around the world. He represents our organisation at the Design Declaration Summit and at many conferences and working groups.13:50 - 14:10
Keynote session: Vision & Strategy Flow: Mobilising Data for Sustainable Outcomes - Dale Sinclair (AECOM, Director of Innovation)
INFORMATION
Dale Sinclair chairs AECOM’s Global Architecture and Interiors Committee driving strategy for 1,600+ architects. As part of this role collaborating and connecting across the Buildings and Places business, he is Director of Innovation, delivering game-changing, interdisciplinary workflow, leveraging modern methods of construction and digital technologies, into current large-scale projects at AECOM: practicing what he preaches. A qualified architect for 35 years, he was lead author of the RIBA Plan of Work 2013 publications as well as the recent RIBA Plan of Work 2020 Overview. He has published several books on offsite manufacturing, design management and the pivotal role of lead designer role in the digital age. He sits on the board of the UK Construction Industry Council (CIC), chairs an industry group at the British Standards Institute (BSI) and was recently described as a pragmatic futurist.14:10 - 14:30
Keynote session: Vision & Strategy City Design as Investment in the Future - Oh Se-hoon (Mayor of Seoul Metropolitan Government)
INFORMATION
- 38th Mayor of Seoul14:30 - 14:50
Session1: Issues & Discussion The Value of Universal Design to Enhance a City Branding and Its Success - Hyegyoung Yoon (Research Professor)
INFORMATION
Hyegyoung Yoon Currently is a Research Professor at Yonsei University and Director of Urban Environmental Welfare Center at UN-HABITAT KOREA and she was a secretary-general of AIDIA (Asia Interior Design Institute Association) and an international competition judge of the German Universal Design Association. She is continuing co-research together with German University Lab about cognitive problems concerning Environmental Design. She is serving as a planning master(PM) of the Seoul Universal Design International Conference organized by SMG since she joined it as a speaker in 2015. Hyegyoung Yoon is a co-PM of SMG’s project of the Seoul Universal Design Master Plan 2018 and now is involved in its new project of the Universal Design for Elementary School Education. As a researcher who has great affection for Environmental Design, she participated in various activities to spread awareness of the importance of Universal Design Philosophy to build a more equitable, inclusive , livable and sustainable society, and improve the Urban Environmental Welfare Design for All. Additionally, she is a member of the national advisory council of Urban Regeneration, Government Innovation and Spatial Design Consulting. She brings insights and methodological know-how into universal design review when she assesses the public design, landscape design and local government policy and submits advice on planning and design strategy to enhance the quality of life of human and communities.14:50 - 15:10
Session1: Issues & Discussion Citizen-Centered Problem Solving, the Value and Performance of Social Problem Solving Design (SPSD) - Koo, Yoori (Professor, Hong-Ik University)
INFORMATION
Yoori Koo focused on design as a solution to societal problems, from the perspective of human-centered design thinking and service design methodologies. As a professor of Service Design at Hongik University and the director of the Service Design for Experience (SDE) Lab, she has been involved in projects implemented by the Seoul Metropolitan City, such as its master plan for Social Problem-Solving Design, the development of the public design evaluation process and service experience design for ‘Stress-free’ Metro. Furthermore, she has worked with organizations like the Catholic Medical Center of the Catholic University of Korea and the Ministry of Health and Welfare National Rehabilitation Center, serving as a senior researcher in the development of user-centered service scenarios. Prof. Koo’s other activities include serving in the review board of the Ministry of the Interior and Safety’s Citizen Participatory Design Group, Design Innovation Committee in the Korea Institute of Design Promotion, and the Business Design Organizing Committee in the International Association of Societies of Design Research (IASDR), focusing on the utilization of human-centered, creative design thinking in the public sector, healthcare, and the industry.15:10 - 15:30
Session1: Issues & Discussion A Design Strategy to Make the City Experience Special - Lee, Hyeyoung (Director, Design Policy Division of SMG)
INFORMATION
- Lee Hye-young, director of the Design Policy Division at the Seoul Metropolitan Government, is supervising the design policies for social problem-solving and universal design to assist the realization of "a design city that improves the quality of its citizens' lives." Director Lee is currently dedicating her efforts to proactively nurture design projects in conjunction with the DDP Design Community's activities, and is also leading the efforts to establish a policy basis for public art through the Seoul Public Art Project to make Seoul an attractive city by building art in the daily lives of its citizens.15:30 - 15:50
Session2: Practical Plans Absolute Value of Design and Innovation – Thinking Beyond Competitiveness - Sung-Gul Hwang (Head of CX (Customer eXperience) Lab of LG Electronics)
INFORMATION
Sung-Gul Hwang has been in both fields – e.g., LG Electronics, Motorola Mobility - and educations – Hongik University, Institute of Design at Illinois Institute of Technology - for 23 years, and holds a master’s degree in Human-centered Design and PhD in Integrated Product Design. He has also worked with global clients – like Audi AG, L’Oreal, General Electric, Samsung etc. - for several years running his own business and carries over 25 patents and several global awards. Among many things, he was heading up Consumer Experience Design at Motorola-Google Korea for over several years and a global finalist in Audi Urban Future Award. Gul has gone through many transformations along with market and industry shifts, but his enthusiasm for design creation and human-centeredness has remained consistent.15:50 - 16:10
Session2: Practical Plans Evolution of Social Problem-solving Methodology - Si Wan, Lee (CEO, LBS tech)
INFORMATION
He majored in computer engineering in the United States and has been a management consultant for leading domestic companies such as Samsung SDS, LG Electronics, and Hyundai Motor. He is the representative of LBS Tech, a start-up that leads technology innovation with location-based services for people with disabilities.16:10 - 16:30
Session2: Practical Plans Metaverse dreams of a shared, connected, and expanded city. - Sangkyun Kim (Professor, Kangwon National University)
INFORMATION
Sangkyun Kim have studied cognitive science, educational engineering, industrial engineering, and robotics. He is currently working as a professor in the Department of Industrial Engineering, Kangwon National University. He studies gamification which uses fun and feedback science to move human mind, and explores metaverse which creates experiences that transcend time and space. He has participated in projects of domestic companies and institutions such as Samsung, Hyundai, LG, National Human Resource Development Institute as well as several oversea education and manufacturing companies. His major books include <Metaverse>, <Metaverse New Opportunities>, <Game Sapiens> and <Memory Exchange Company>.16:40 - 17:30
Panel Discussion
Chair: Hyunsuk Kim (Professor, Hong-Ik University, / Head MP(Master Planner) of SDIF
Panel: Sung-Gul Hwang (Head of CX (Customer eXperience) Lab of LG Electronics),
Si Wan, Lee (CEO, LBS tech),
Lee Hye Young(Director, Design Policy Division of SMG),
Baik Joonsang(Professor, Yonsei University),
Joo Yu Min(Professor, KDI School of Public Policy and Management)
17:50 - 18:00
Closing
SEOUL DESIGN INTERNATIONAL FORUM 2020 – UNIVERSAL DESIGN
POST-COVID, OPPORTUNITY & TRANSFORMATION FOR CITY DESIGN
The SMG has been hosting the Seoul International Seminar on Universal Design since 2013 and the Social Problem-Solving Design International Forum since 2017. Starting this year, a comprehensive “Seoul Design International Forum” was held to review the design policies of Seoul and examine how designs can help the lives of citizens based on knowledge and cases in a variety of design fields. The SMG set forth “human-centered design, design to make citizens happy, and design to improve the dignity of Seoul” as the policy vision of Seoul design, systematically expanding the domain of public design to universal design, crime prevention through environmental design (CPTED), cognitive health design, and stress-free design. There were fruitful outcomes, but some tasks remain unresolved. In particular, a contact-free society has emerged due to COVID-19, and this trend is expected to continue. Along with inconvenience and anxiety in different corners of the city, opportunities began to arise. The 2020 Seoul Design International Forum was held for the first time under the theme of “New Design City Responding to Post-COVID.” This forum provided a valuable opportunity to explore the future of design policies and share the efforts of cities around the world to overcome the pandemic.
* Information on each speaker was written based on the time of attendance at the event.
SEOUL DESIGN INTERNATIONAL FORUM 2020 - SOCIAL PROBLEM SOLVING DESIGN
DESIGN FOR SOCIAL RESILIENCE IN THE POST-COVID
The SMG has been hosting the Seoul International Seminar on Universal Design since 2013 and the Social Problem-Solving Design International Forum since 2017. Starting this year, a comprehensive “Seoul Design International Forum” was held to review the design policies of Seoul and examine how designs can help the lives of citizens based on knowledge and cases in a variety of design fields. The SMG set forth “human-centered design, design to make citizens happy, and design to improve the dignity of Seoul” as the policy vision of Seoul design, systematically expanding the domain of public design to universal design, crime prevention through environmental design (CPTED), cognitive health design, and stress-free design. There were fruitful outcomes, but some tasks remain unresolved. In particular, a contact-free society has emerged due to COVID-19, and this trend is expected to continue. Along with inconvenience and anxiety in different corners of the city, opportunities began to arise. The 2020 Seoul Design International Forum was held for the first time under the theme of “New Design City Responding to Post-COVID.” This forum provided a valuable opportunity to explore the future of design policies and share the efforts of cities around the world to overcome the pandemic.
* Information on each speaker was written based on the time of attendance at the event.
SEOUL UNIVERSAL DESIGN INTERNATIONAL SEMINAR 2019
UNIVERSAL DESIGN & ECONOMIC BENEFITS
The purpose of universal design is to cope with the diverse demands of people and create a convenient environment for everyone. Universal design is an important philosophy that realizes the value of human dignity and equality and enhances the quality of life in addition to functional aspects. The “7th Seoul International Seminar on Universal Design” sought for the possibility of human-centered universal design to revitalize the industrial economy. This seminar served as an opportunity to share the economic value of universal design in line with the change towards Industry 4.0 and smart city and suggest a new turning point for job creation, economic revitalization, and balanced urban development.
* Information on each speaker was written based on the time of attendance at the event.
SEOUL SOCIAL PROBLEM SOLVING DESIGN INTERNATIONAL FORUM 2019
THE IMPACT OF SOCIAL PROBLEM SOLVING DESIGN
The Social Problem-Solving Design International Forum, held for the third time this year, offered sophisticated lectures and debates by experts and authorities from Korea and abroad, including scholars in the field of design for social innovations. Participated by over 1,200 design authorities and citizens every year, many participants joined for this year’s forum as well. The SMG has been taking the lead in promoting “social problem-solving design” policies to solve various social issues with design. Successful outcomes of the project are spreading to local governments across the country, along with receiving awards at prestigious overseas design awards and social contribution activities of businesses. Such a small change started by the SMG had an enormous impact on everyday life and society. Feeling a greater sense of responsibility, the SMG became determined to carry out diverse social problem-solving design projects to help more people to enjoy a rich and safe daily life. The 2019 Social Problem-Solving Design International Forum presented a new turning point for the future directivity of design.
* Information on each speaker was written based on the time of attendance at the event.
SEOUL UNIVERSAL DESIGN INTERNATIONAL SEMINAR 2018
UNIVERSAL DESIGN CITY TOWARD EQUALITY &
INCLUSION: DISCOURSE ON VALUE & STRATEGY
Universal design begins with the efforts to acknowledge and embrace the diversity of people. The essence of universal design is perhaps in removing inconveniences by thinking about us before me and being considerate of others. The 6th Seoul International Seminar on Universal Design was an occasion to discuss the values and strategies of universal design for equality and inclusion through domestic and foreign cases. This seminar took a step closer to “Universal Design City Seoul,” where everyone can be happy and enjoy living regardless of individual abilities.
* Information on each speaker was written based on the time of attendance at the event.
SEOUL SOCIAL PROBLEM SOLVING DESIGN INTERNATIONAL FORUM 2018
VALUE OF SOCIALLY RESPONSIBLE DESIGN
The SMG has promoted its “social problem-solving design” policies to solve social issues such as crime, school violence, dementia, aging, and stress. The SMG prepared for today’s event to share exemplary cases at home and abroad and discuss the future direction with experts and citizens. “Social problem-solving design” started by the SMG has made a significant impact both in Korea and overseas. As pleased as it is with such changes, the SMG feels a greater sense of responsibility. We hope more people can enjoy a richer and safer everyday life through “social problem-solving design” policies.
* Information on each speaker was written based on the time of attendance at the event.
SEOUL UNIVERSAL DESIGN INTERNATIONAL SEMINAR 2017
SYMPATHY AND COMMUNION
Urban design policies are not only about making a city with stylish designs; it must consider the population composition and diversity of households. The 5th Seoul International Seminar on Universal Design was held on the topic of “Sympathy and Communion” to turn Seoul into a city where everyone can enjoy maximal convenience and consideration. This seminar set a stage to discuss the future directions for the universal design policies of Seoul and how the values of the city should be embodied in the lives of people.
* Information on each speaker was written based on the time of attendance at the event.
SEOUL SOCIAL PROBLEM SOLVING DESIGN INTERNATIONAL FORUM 2017
CHANGE OUR DAILY LIFE
The SMG is deeply aware that design is the most effective and accurate means to solve urban problems. Based on its policy vision to make a human-centered design that makes people happy, the SMG has been seeking and promoting social problem-solving design such as crime prevention, school violence prevention, cognitive health, stress-free, and design governance since 2012. The SMG produced many outcomes but also experienced unresolved tasks and limits in this process. At the “Social Problem-Solving Design International Forum” held by the SMG, we discussed the design policy outcomes of Seoul and shared diverse cases with experts from abroad. This forum was an opportunity to spread valuable results to other cities.
* Information on each speaker was written based on the time of attendance at the event.
SEOUL UNIVERSAL DESIGN INTERNATIONAL SEMINAR 2016
UNIVERSAL DESIGN FOR THE CITY
The Seoul International Seminar on Universal Design learns advanced cases of Korea and abroad and takes fresh opinions from citizens every year to take a bigger leap forward with universal design policies. The SMG aims to make Seoul an international megacity with 10 million inhabitants where everyone can feel the convenience and consideration at every corner. The 4th Seoul International Universal Design Seminar with the topic of “Universal Design for the City” discussed how Seoul looks after applying the designs and how we can make the future happy for everyone.
* Information on each speaker was written based on the time of attendance at the event.
SEOUL UNIVERSAL DESIGN INTERNATIONAL SEMINAR 2015
CITIES FOR PEOPLE DESIGNING FOR EVERYONE IN THE 21ST CENTURY
The SMG strives to apply universal design, a warm design that instills values in “people” by considering and respecting all human beings, at all corners of Seoul. The 2015 Seoul International Seminar on Universal Design was an occasion to feel that universal design is intended to improve the quality of life of “ourselves” as well as our community, empathize with the need to spread universal design, and discuss the methods.
* Information on each speaker was written based on the time of attendance at the event.
SEOUL UNIVERSAL DESIGN INTERNATIONAL SEMINAR 2014
UNIVERSAL DESIGN IN THE EVERYDAY LIFE OF CITIZENS
The roles of the administration are constantly evolving to cope with the diverse demands of citizens. The SMG carried out education on universal design by developing relevant guidelines and distributing it to welfare facilities to meet various demands of users. The Seoul International Seminar on Universal Design served as the steppingstone to make Seoul a healthier, promising, and happier place for everyone by sharing examples of urban residential environment policies in Europe and Japan and discussing ways for development.
* Information on each speaker was written based on the time of attendance at the event.
SEOUL UNIVERSAL DESIGN INTERNATIONAL SEMINAR 2013
BEYOND THE LEAST LEGAL REGULATION
The SMG prepared the 2013 Seoul International Seminar on Universal Design on the topic of “Beyond the Least Legal Regulation” to spread the universal design mindset that is considerate of the elderly, persons with disabilities, women, and children. Universal design that provides convenient and equal opportunities to all citizens regardless of age, gender, nationality, and disability became the first step toward “design welfare” that would achieve human dignity and equality and improve the quality of life of people beyond the provision of functional hardware.
* Information on each speaker was written based on the time of attendance at the event.