Cases
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Health of the residents and city shelter in the post pandemic era
The pandemic that dramatically changed the daily lives and the work environment across the globe is going through a recovery phase in all metrics. Experts have predicted that the humanity will have daily lives that is different from the period prior to the spread of Covid-19 based on the New Normal (Standard that is newly emerging with the change in the era) phenomenon that resulted from the prolonged spread of the infectious disease, and as such, many cities and citizens started to face a new life. -
[2023 Seoul Design International Forum] A Visit to Hwamok Senior Welfare Center: A Space That Warms the Heart
Hello! I am Geum Ye-hyun, who was selected as a Seoul Design International Forum supporter. Have you heard of “Seoul Design”? Today, our community is facing various challenges due to various global issues. Seoul Design refers to Seoul's design vision to respond to these challenges, enhance the city's competitiveness, and allow everyone to enjoy a happy life. The main activities to implement the vision are to first develop creative and sustainable design content to solve various problems encountered in everyday life, creating a safe, convenient, and sustainable urban environment. It also increases the number of distinctive design contents in everyday life, providing memorable experiences to citizens to lead them to a charming city, and ultimately leading the city to the global world network. If so, let's find out what kind of discussions the Seoul Design International Forum will be having to drive the charm of the city. -
Seoul City's "Yes! Kids Zone!" has won a prestigious global design award
- 'Adolescents Obesity Problem Solution Design' wins prestigious award from US-based DMI (Design Management Institute) in 2023 - First Domestic award for a 'Public Institution'... Design encourages voluntary activities with exploration concepts from five countries - The city vows to continue expanding lifestyle design to support healthy and stable life across all stages of life.
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Challenges and Tasks of City of SEOUL
There are numerous definitions of universal design by experts and scholars. Among the definitions, I think The University of Buffalo defines universal design best: "A design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation.” Universal design is not a result, but rather a process of making. In this context, through various projects, the city of Seoul is implementing universal design that involves the public, solves everyday problems, and ensures that no one is marginalized. Each and All, between individuality and versatility, how can a design for a particular person become a design for all? -
Impact and evaluation in designing social innovation
What is the most important agenda in social innovation design? This island metaphor (image) is useful to think about designing. This metaphor helps us to pay attention to both the visible things at the surface, like design products, materials, methods and technologies, and also the invisible things under the water, like values, behaviours, mindsets and worldviews. Designing is a way to make what is invisible under the water, visible. For designing that pursues social outcomes, it is very important to pay attention to people’s values, behaviours, mindsets and worldviews under the water, and undertake designing that materalises what people regard as valuable outcomes for their social well-being. When designing social innovation, this also means listening to local communities and residents, and understanding what matters to them that may be invisible, under the water, and collaborating with them to materialize those values as outcome of designing. There are various tools, methods and approaches in design that are used to achieve those social outcomes together. -
Creative Design for Social Problem Solving and Social Responsibility Therethrough
The top 10% of the world's population are able to spend $10 a day (about 10,000 won). This means that the other 90%, being unable to spend $10 a day, are very poor. 80% of them spend only about $2 a day. Design is not about making things pretty and beautiful to increase sales, but about finding and solving problems in a certain situation. Solving problems in an innovative and creative way is an essential part of design. Which group has more problems in life: the 10% of the population who can spend $10 a day or the 90% who can't? The 10% of people have issues with desires, and 90% have issues with needs. In other words, 90% of people have problems that are directly related to survival and they need to be considered more seriously. But 99.9% of designers only design for the top 10%. The real social problem is to leave it alone and only engage in the problem of fueling human desires.
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Public design for people, cooperative public design
Design has always evolved as a meaningful means to achieve an objective or a part that is required in the society. Currently, active efforts are being made to resolve the issues of economy, environment and safety through design. In the recent times where we are transcending the era of industrialization to usher in the era of sustainability, design that improves the competitive industrial products is beginning to contribute to our society as design that improves public values as a part of the strategy to resolve problems from the perspective that design is changing in line with the demand of the society. ‘Public design’ is playing a leading role at the center, and from now on, 'design' will resolve a considerable number of issues that our society will face, and it will be making various contributions as a cultural pillar of life. -
Social Problem Solving Design, Reinforcement of Resiliency Capacity Through Design
The COVID-19 pandemic is a crisis that no one has ever experienced. Existing social problems, such as economic recession, relative poverty, increased depression due to social isolation, and the intensification of suffering experienced by vulnerable groups such as infants, young children, the elderly, and the disabled, are being exacerbated by the pandemic. Medical staff and other members of society in various fields are making every effort to identify and deal with unpredictable situations in their respective positions, and the Seoul Metropolitan Government is also currently doing its best to overcome the Corona situation. We are now living in an era where problem-solving strategies are needed more than ever. There is an urgent need for a paradigm shift in policy to prevent and improve social problems that incur huge social costs, rather than reactive measures. Design is one of the main solutions to improve this, and it is a core competency and process that is already being used by many organizations and companies pursuing innovation as well as the public as a tool for solving problems. Through the social problem-solving design policy, the Seoul Metropolitan Government breaks away from the microscopic view of physical improvement and applies design to the overall municipal administration, designing a plan and process for problem-solving, and jointly solving it with various stakeholders. ‘Social resilience’ can be said to be the interaction between the vulnerability of a city and its resilience capacity. The vulnerability of a city is affected by many social problems inherent in the city, and the city's recovery capacity means the city's resources and systems that can overcome and solve these problems. Seoul Design wants to work together to increase the resilience of society so that our daily lives, which have been changed by non-contact, isolation, and social distancing, can be more closely connected. -
Cities, Design, and the Future
In 1999, the Clinton administration proposed the ‘Livable Communities’ initiative and emphasized the quality of life as an urban competitiveness. Cities that are ‘great to live in’ or ‘appealing to live in’ are without a doubt one of the policy priorities of all local governments and citizens. However, compared to the previous practice in which the policies focused on a materialized life in the physical space of a city, the ‘quality of life’ is an abstract concept that is perceived differently by people. Thus, forming policy agenda around the idea may not be so simple. Instead of focusing on the physical concept of a city, drawing attention to residents and understanding communities as a group of people who reside in a city are crucial when it comes to the dialogue on the quality of life in cities. In this sense, it’s important for residents to identify themselves as agents of living and active participants who plan their own lives.
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Multi-faceted Valuation of Social Problem Solving Design: Focused on the Case of Seoul
In the past, public design was understood as an urban environment, building, appearance, and landscape-oriented design activity, but today's social problems are much more complex, personal, and diverse. Therefore, attention is being paid to the necessity and importance of solving social problems in various areas, and in the past, space, reliability, and expertise were emphasized, so expert-centered solutions were attempted, but now residents, who have social problems, are approaching them. Citizens' participation is becoming very important because the residents know the problem best and it is something that should be applied after solving the problem together. This trend has been specified in both the public design promotion plans and the legal aspect, and has already stipulated many changes. In keywords such as development, physical environment, and top-down processes that appeared in the past, cooperation and service-side software are emphasized, and most importantly, the process is led by the people on problems that occur in our daily lives. Now, social issues are shifting toward regenerating existing communities rather than creating new buildings. -
Universal design of Yokohama City Current events in design
The evolution of universal design in Japan Yokohama City is an area with a population of 3.77 million. Its area is about three quarters of Seoul, and it is divided into 18 wards. It started with a population of 500 150 years ago, and after the port was established, the population increased. However, the rapid population increase between 1960 and 1970 caused problems in urban development. Yokohama is currently a city with a significant aging population. Although this is a problem for Japan as a whole, based on the analyzed data, the population growth trend of Yokohama City is expected to peak in 2019. After that, the proportion of the elderly population is expected to continue to increase, and it is expected that one-third of the total population will be elderly by 2030. Looking at the map showing the aging population, it is like looking at the history of how Yokohama's housing development has taken place. The beginning of universal design in Japan was triggered by the Tokyo Olympics 50 years ago. The Tokyo Olympics, held in 1964, introduced the use of pictograms to solve the problem of communicating with foreigners. In 1965, Braille blocks were introduced, and actual installation began in 1967. In 1969, awareness of the need to make the city accessible to wheelchairs increased. Braille blocks were first introduced in the provincial cities to the western part of japan, which is also the case with barrier-free access in Japan, which started in provincial cities rather than the capital. -
Design 2.0 Design Policy and Future Strategies
I am honored to be speaking with Thomas Heatherwick and Shigeru Ban and I think the interesting designs of Lee Dal-woo was a good stimulus. I will. I will now think again about the actions to be taken by a big city like Seoul Metropolitan Government. My presentation will be about the fun city with vitality, Seoul. I will be presenting in the order of 5 Vision Principles that were carried out.
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[Special Discussion] Landmarks, the Engine of Urban Competitiveness
[Chair] We are joined by three key figures closely associated with the design city Seoul and its central hub, DDP (Dongdaemun Design Plaza). DDP has now undoubtedly become a global landmark. First, we have Mayor Oh Se-hoon of Seoul, who oversees the city’s transformation into an attractive design-centered metropolis, including the establishment of DDP. Next, we are joined by Prof. Dr. Peter Zec, Chairman of Red Dot, who officially designated Seoul as the World Design Capital in 2010 during his role as the founding chair of WDC. Lastly, we have Craig Kiner, Associate Director at Zaha Hadid Architects, who was the lead architect of the DDP project. -
[Session 2] The Convergence of AI and Design: Organizational Culture, Personalization, and Ethical Leadership
[Kaya Kim] Hello, I'm Kaya Kim, Senior Specialist at Design Center of LG Electronics. Today, I'd like to talk about AI and design from a different perspective than the public or academia, from the perspective of working in a company looking at products and markets. -
The Spirit of Success – Designing the Urban Quality of Life
Nowadays, almost 60 percent of the world's population already lives in cities. By 2050, it will be 75 percent. The city is considered as a model for success. Here, people have access to work, to knowledge, to supplies and to culture. At the same time, the city faces challenges in the 21st century: Sustainable cities between housing and space requirements and sustainable construction. Smart cities between digital services and surveillance. Attractive cities between too much tourism and creative industries. Mayor Oh Se-hoon's decision to apply for the title of “World Design Capital” and to actually be awarded this title in 2010 was an initial spark for Seoul City to be recognised internationally as a design city and a “creative hub”. In addition to an extensive programme in 2010, other important milestones were achieved, such as the construction of the Dongdaemun Design Plaza (DDP) in 2014. In his lecture, Prof. Dr. Peter Zec explains that the city can also be a model for success in the 21st century if it succeeds in raising the population's awareness of design and architecture and in placing Seoul City on the world map of the 25 most important creative metropolises.
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City for Disabilities going for tour and culture
From the point of view of mobility-impaired wheelchair users, barrier-free design and universal design are quite different. As Korea is heading towards becoming an aging society, it is expected that the demand for accessibility will increase. The gap must be filled through the application of universal design. Urban life for the mobility-impaired The way in which the mobility-impaired people use the city is very different from that of the non-disabled people. Typically, there is a difference between infrastructure and daily needs. Because disabled people using wheelchairs have difficulty using public transportation, it is common either to use an adaptive taxi that can accommodate a wheelchair or to reduce the frequency of going out. Therefore, mobility is limited, and long-distance movement is impossible, so connection between regions is significantly reduced. Most mobility-impaired people have a great fear of moving out of their place of residence. There are also differences in the way they move. Many older subway stations do not have elevators because the anti-discrimination laws did not apply in the past. In fact, it's only been a few years since wheelchair users have actually been able to ride the subway since related laws such as the Americans with Disabilities Act (ADA) started to take effect. Stairs were removed, escalators were installed, and facilities were installed to allow wheelchair users to move between floors. In addition, there is a problem in that information about the location display of the disabled toilet or elevator is not properly given due to lack of awareness of the versatility of the information acquisition method. This is usually a problem caused by the fact that supplier-oriented guide signs are made, and people with mobility difficulties, travelers with language barriers, and tourists with difficulties feel the inconvenience. -
Design that draws a new world
You may remember the controversy, which took place between the right and the left sides in 2019 when the Republic of Korea commemorates its 100th anniversary, on the question whether the year 2019 is the 100th anniversary or not. However, when the first year of another centenary began in 2020, there was no proposal of ideology or vision for the next 100 years despite the controversy in the previous year. I thought that it just goes that way. Then, COVID-19 pandemic has swept the world, creating radical changes as if the pandemic cleans up the world. -
A new tool to discover an integrated and demand-oriented policy agenda for near future__ De-sign:Re-form
Design, which first started as an activity of creating tangible goods, is now creating intangible values in the form of experience and service design. As demand for digital services including mobile applications rises, user experience design that creates a system that evokes emotions started to get attention, and service design which focuses on finding invisible needs of users and developing a new service model has been widely adopted and used in various areas of industry including hospitals, banks, education institutions, etc.
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Architect in action, Shigeru Ban: The power of space and architecture
Can designers help humanity? I've had this thought before. If the Earth enters a post-apocalyptic era (like the destruction of the Earth or the end of humanity, which appears quite often in movies), only a small group of people who are essential for the survival of humanity can take shelter, cab architects or space designers should join that group? This is also a light question about whether architects or space designers are doing the work necessary for our society and humanity. Of course, my personal opinion is that they should join the group. First of all, it would be difficult to create a shelter without an architect or space expert. Otherwise, wouldn't the place become a crucible of chaos? The subtitle of the book <Paper Architecture in Action> (2019, Minumsa publishing) written by Japanese architect Shigeru Ban is ‘What can architects do for society?’ From the public's point of view, rather than from the fields of architecture, space, or design, architecture is a tangible entity that creates the landscape of a city. Most people recognize architecture as a landmark, a base, or something that symbolizes something. The lifespan of architecture is also quite long, or more accurately, it should be long, so the experience of architecture is difficult to be fragmented or specific. -
Considerations regarding healthy city after COVID-19
1. Statistical figures on the status of coronavirus outbreaks by city in Korea Since the first confirmed case of COVID-19 in South Korea on January 20, 2020, the coronavirus has spread rapidly in Korea, peaking on February 29, 2020. Since then, there has been a rapid re-spreading trend twice up to October, and the capital city, Seoul, has 53.13 confirmed cases per 100,000 population, the third highest number after Daegu and Gyeonggi-do. -
The Social Role of Architects
Presentation will be mainly divided into three topics: 1. Investigating potential of paper tube as structure - Paper is typically seen as something weak without its own strength. I will explain about how I started using paper tubes as architectural element, challenges I went through, and how something so seemingly weak can become something so strong and durable. 2. Architectural and Design Works - Architecture plays a vital role as part of our city. They in fact make up and define the city. I will explain some of the major architectural works, from small to large scale projects. I will also show a number of projects with timber structure. Timber is one of many materials from the nature, and is known to be very environmentally friendly (for example emits much less CO2 than concrete and steel).
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Generative Social Distance Design: The Optimisation of Building Layouts for COVID-19
Social Distancing Lab Project I would like to talk about the ‘Social Distance Research Institute’ project, which ended about three months ago. Former Senator Ted. Kennedy said, “What divides us pales in comparison to what unites us.” As I worked on a technical research project centered on isolating people during an epidemic, I personally hoped that the shared experience could revitalize the community and rekindle a sense of social cohesion. What is social distancing and how does it affect transmission? The prevailing view of the modern scientific community is that maintaining human-to-human distance is an important factor in reducing the rate of respiratory cross-contamination. The principle of air transmission is that droplets are emitted when people talk to each other or cough, and if people who are within 2 meters of each other inhale it, it is easy to be directly infected with the virus. Therefore, reducing the distance between people increases the risk of infection, and almost all countries have been able to directly reduce the number of deaths by introducing social distancing measures. These statistical data indicate that social distancing measures were effective in reducing the number of confirmed deaths, which is a result showing that social distancing is a key response to the spread of COVID-19. COVID-19 has had a huge impact on the global economy, not just on human life. -
The Change of Daily Life, Social Problem Solving Design in Seoul
Paradigm change in public design and the emergence of social problem-solving design Seoul is the political, economic, social and cultural center of Korea. Korea industrialized in a short period of time due to a period of rapid economic growth that is sometimes called the ‘miracle on the Han River’. Although the brand value of Seoul might have risen, has the quality of life of citizens improved along with it? -
The Innovative City for the Next Generation(the MZ Generation): Advancing Towards Ultra Connectivity and the Real World
This forum is an inspiring time for myself as well. Until now, we carried out discussions under the theme of the types of spaces that can act as the main characters and about relevant humanizing activities. In this session, we will talk about the perspective where we are the protagonists. Do you happen to know this song? ‘I love to play all day. Come join me, all my friends’. Do you know what it is? Yes. It is Pororo. What would have happened if we had children in this space? They would have disappeared as soon as we started because they would have said ‘This is not fun. I’m bored’. When we think back on our childhood, children could play all day long wherever they were as long as they had three things. The three things are playground, toys and friends.